BIC (BB) Investor presentation summary

Strategic overview and market position

• Global leader in stationery, lighters, shavers, and hairbrushes, with over 26 million products sold daily and presence in more than 160 countries.

• 2025 net sales reached €2,090m, with an adjusted EBIT margin of 13.6% and free cash flow of €222m.

• Maintains top market positions: #2 in stationery (~8% share), #1 in ball pens, correction, and mechanical pencils, #1 in branded lighters, #2 in one-piece shavers (~23% share), and #3 in total wet shave market (~7% share).

• Manufacturing footprint includes 18 sites across 5 continents, with over 95% of products sold made in-house.

2025 financial and operational performance

• 2025 net sales declined by 0.9% at constant currency, with organic growth at -4.7%.

• Adjusted EBIT margin decreased to 13.6% from 15.6% in 2024, mainly due to lower gross profit and increased operating expenses.

• Adjusted EPS was €4.74, down from €6.15 in 2024; net cash position improved to €234m.

• Free cash flow generation remained strong at €222m.

• Portfolio streamlined by divesting underperforming businesses, including Cello in India and discontinuing Skin Creative and Rocketbook.

Segment performance and growth drivers

• Human Expression (stationery): €736m net sales, -6.3% at constant currency, with resilience in Europe but weakness in the US and Latin America.

• Flame For Life (lighters): €723m net sales, -6.7% at constant currency, with robust growth in Middle East & Africa but challenges in the US and Latin America.

• Blade Excellence (shavers): €602m net sales, +15.7% at constant currency, driven by value-added products and strong growth in Brazil and Europe.

• Tangle Teezer (haircare): Achieved double-digit growth, outperforming the category in key markets, with first in-house production in December 2025.