Sociallite US (SOCIAL) Q4 2024 earnings summary

Executive summary

• 2024 focused on integration of acquisitions, internal sales organization, and efficiency improvements, resulting in a more competitive and streamlined business.

• Revenue for the year was 14.4 MSEK, with EBITDA at -3.6 MSEK, reflecting stable performance despite a challenging market.

• Strategic focus shifted to core digital marketing services, now representing 70% of revenue, up from 52% last year.

• No significant events occurred during or after Q4 2024.

Financial highlights

• Net sales for Q4 2024 were 2.5 MSEK, down from 3.8 MSEK in Q4 2023; full-year sales were 14.4 MSEK, slightly below 14.9 MSEK in 2023.

• EBITDA for Q4 was -2.5 MSEK (Q4 2023: -0.2 MSEK); full-year EBITDA was -3.6 MSEK (2023: -3.7 MSEK).

• Net result after financial items for 2024 was -20.8 MSEK, an improvement from -54.2 MSEK in 2023.

• Earnings per share for 2024 were -7.12 SEK, compared to -18.55 SEK in 2023.

• Cash flow from operations was 10.9 MSEK, with year-end cash at 0.5 MSEK.

Outlook and guidance

• 2025 began strongly with new business worth 760 TSEK annually, attributed to a more effective sales organization and improved market conditions.

• The company expects continued organic growth and selective acquisitions, with a positive outlook for scaling operations.