Sociallite US (SOCIAL) Q1 2025 earnings summary

Executive summary

• Revenue for Q1 2025 was 3.8 MSEK, slightly down from 4.0 MSEK in Q1 2024, with EBITDA improving to 235 TSEK from 96 TSEK year-over-year.

• Net result improved to -2.4 MSEK from -5.1 MSEK year-over-year; EPS at -0.52 SEK versus -1.73 SEK.

• Strategic focus sharpened by divesting the Affiliate segment, contributing a net gain of ~500 TSEK in the quarter.

• Core digital marketing services (SEO, SoMe, SEM) now represent 90% of revenue, up from 52% last year.

• New recurring business of 1.4 MSEK ARR signed in Q1, nearly matching all of 2024's new business.

Financial highlights

• EBITDA increased to 235 TSEK from 96 TSEK year-over-year.

• Net loss narrowed to -2.4 MSEK from -5.1 MSEK year-over-year.

• Depreciation and amortization reduced to -1.6 MSEK from -3.2 MSEK year-over-year.

• Group equity at -14.9 MSEK as of March 31, 2025; total assets at 18.2 MSEK.

• Parent company reported a profit of 551 TSEK versus a loss of -2.5 MSEK year-over-year.

Outlook and guidance

• Management expects continued organic growth and selective acquisitions, supported by a more focused business model.

• Cost reductions of ~125 TSEK per month to take effect from August 2025.