Solid Clouds (SOLID) Investor presentation summary

Recent business highlights and product performance

• Starborne Frontiers launched in April 2024 on Android, Apple, PC, and Steam, receiving strong reviews and a Nordic Game Awards nomination.

• The game is a live service title with regular expansions and content updates, supporting long-term engagement.

• Key metrics such as daily player conversion, ARPDAU, and ARPPU have shown strong results, with conversion rates and ARPDAU far exceeding Google benchmarks.

• The Imperium expansion in November 2024 enhanced the single-player experience and led to increased feature placements by Google.

• Revenue and daily active users have grown since launch, with a seasonal dip in summer and renewed growth following increased marketing spend.

Monetization and financial performance

• Return on Ad Spend (ROAS) improved steadily throughout 2024, with projections of 90% ROAS within 90 days for Q4.

• Sustained ROAS improvements could drive 400-500% returns over several years, aligning with top-performing games.

• ARPDAU reached $1.70 in November and December 2024, well above the $0.36 Google benchmark.

• ARPPU showed consistent growth in 2024, with Q4 outpacing industry benchmarks and expectations for further increases in 2025.

• Majority of revenue in Nov-Dec 2024 came from Google Play (56%), followed by Apple App Store (27%) and Steam/PC (17%).

Marketing, platform partnerships, and user acquisition

• Google and Apple have featured the game multiple times, boosting organic installs up to 4x and adding about 12,000 new players.

• Google now allows up to six feature placements per quarter, a privilege for top 2% of games.

• Marketing efforts focus on acquiring high-value players in Western markets, especially the U.S.

• Multi-platform releases enable leveraging different ad rates and feature opportunities.