Step One Clothing (STP) H2 2024 earnings summary
Event summary combining transcript, slides, and related documents.
H2 2024 earnings summary
29 May, 2026Executive summary
Revenue increased 29.7% year-over-year to AUD 84.5 million, with EBITDA up 50.8% to AUD 18.1 million and net profit rising 43.9% to AUD 12.4 million.
Customer base expanded 23% to 1.67 million, with 63% returning customer rate and 19% of orders from word of mouth.
Women's revenue surged 54%, now representing 14% of total revenue and 30% of all orders.
International markets expanded, with U.K. up 33.2% and U.S. up 261.5%.
Strong cash position of AUD 39 million and no debt, supporting ongoing growth initiatives.
Financial highlights
Gross margin remained strong at 80.8%, with gross profit reaching AUD 68.3 million.
EBITDA margin improved to 21.4% from 18.4% year-over-year.
Advertising costs reduced to 32.7% of revenue, down from 35.7% year-over-year.
Cash flow from operations increased 303.1% year-over-year to AUD 18.7 million.
Fully franked dividend of AUD 0.068 per share declared, representing a 100% payout ratio.
Outlook and guidance
Focus on profitable growth in Australia and UK, balancing growth and profitability in the US, and testing new markets like Canada and Germany via capital-light strategies.
Plans to expand product range and recruit new customers through partnerships and established platforms.
No formal financial guidance provided for the upcoming year.
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