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Step One Clothing (STP) H2 2024 earnings summary

Event summary combining transcript, slides, and related documents.

Logotype for Step One Clothing Limited

H2 2024 earnings summary

29 May, 2026

Executive summary

  • Revenue increased 29.7% year-over-year to AUD 84.5 million, with EBITDA up 50.8% to AUD 18.1 million and net profit rising 43.9% to AUD 12.4 million.

  • Customer base expanded 23% to 1.67 million, with 63% returning customer rate and 19% of orders from word of mouth.

  • Women's revenue surged 54%, now representing 14% of total revenue and 30% of all orders.

  • International markets expanded, with U.K. up 33.2% and U.S. up 261.5%.

  • Strong cash position of AUD 39 million and no debt, supporting ongoing growth initiatives.

Financial highlights

  • Gross margin remained strong at 80.8%, with gross profit reaching AUD 68.3 million.

  • EBITDA margin improved to 21.4% from 18.4% year-over-year.

  • Advertising costs reduced to 32.7% of revenue, down from 35.7% year-over-year.

  • Cash flow from operations increased 303.1% year-over-year to AUD 18.7 million.

  • Fully franked dividend of AUD 0.068 per share declared, representing a 100% payout ratio.

Outlook and guidance

  • Focus on profitable growth in Australia and UK, balancing growth and profitability in the US, and testing new markets like Canada and Germany via capital-light strategies.

  • Plans to expand product range and recruit new customers through partnerships and established platforms.

  • No formal financial guidance provided for the upcoming year.

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