Step One Clothing
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Step One Clothing (STP) investor relations material

Step One Clothing H2 2026 earnings summary

Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.
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H2 2026 earnings summary18 Aug, 2026

Executive summary

  • Revenue declined 26.7% year-over-year to AUD 63.7 million (or $63.7 million), driven by a deliberate reset prioritizing brand equity and reduced discounting amid softer demand.

  • EBITDA loss was AUD 7.4 million (or $7.4 million); adjusted EBITDA (excluding inventory provision) was a profit of AUD 1.7 million (or $1.7 million).

  • Indirect channel revenue grew 62.3% year-over-year, now representing 18.2% of total revenue, with strong performance from Amazon, TikTok Shop, and John Lewis.

  • Six new products were launched, but the women's range underperformed, down 35.7% and now about 15% of revenue.

  • Customer database surpassed two million for the first time.

Financial highlights

  • Adjusted gross margin was 75.9%, down 0.5 percentage points year-over-year; reported gross margin was 61.6%.

  • Loss after tax was AUD 6.4 million (or $6.4 million); adjusted profit after tax was AUD 0.8 million (or $0.8 million).

  • Operating cash outflow was AUD 2.7 million (or $2.4 million), compared to an inflow in the prior year.

  • Cash and financial assets at year-end totaled AUD 25.8 million (or $25.8 million); business remains debt-free.

  • Advertising and marketing costs rose to 33.1% of revenue.

Outlook and guidance

  • Focus remains on executing the reset plan, expanding product adjacencies, and maintaining brand premium.

  • No financial guidance issued; dividend declarations to resume once retained earnings are positive.

  • Emphasis on sustainable, profitable growth and long-term value creation.

  • Management expects the reset plan to take more time, with ongoing disciplined inventory clearance.

  • Entering FY27 debt-free with a large customer base provides a strong platform for future growth.

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Frequently asked questions

Step One Clothing Limited is an Australian-based apparel company specializing in designing, manufacturing, and selling men’s and women’s underwear. The company is known for its eco-friendly, comfortable underwear made from bamboo and organic materials. Step One operates primarily through an e-commerce model, delivering its products directly to consumers in Australia, the United Kingdom, and the United States. The company is headquartered in Sydney, New South Wales, and its shares are listed on the ASX.