Step One Clothing
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Step One Clothing (STP) investor relations material

Step One Clothing H1 2026 earnings summary

Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.
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H1 2026 earnings summary17 Feb, 2026

Executive summary

  • Revenue for the half-year was AUD 36.33 million, down 24.5% year-over-year, reflecting a strategic shift away from discounting and slower clearance of legacy inventory.

  • A one-off inventory provision of AUD 10.9 million to AUD 11.75 million significantly impacted reported profitability, resulting in a net loss after tax of AUD 8.47 million.

  • Indirect revenue channels grew 75.9% year-over-year, now representing up to 20% of total revenue.

  • New product launches in socks, pyjamas, and women's period products showed strong early customer traction.

  • The business remains debt-free with cash and financial assets of AUD 24.01 million as of December 31, 2025.

Financial highlights

  • Adjusted EBITDA was AUD 1 million, down from AUD 11.2 million in the prior period; reported EBITDA loss was AUD 10 million due to the inventory provision.

  • Adjusted gross margin was 73.2%, down 4.8 percentage points year-over-year; reported gross margin was 43.1%.

  • Advertising costs rose to 31.2% of revenue.

  • Operating cash flow was an outflow of AUD 1.4 million, compared to an inflow in the prior period.

  • Cash and financial assets stood at AUD 24 million as of December 31, 2025.

Outlook and guidance

  • Focus remains on executing the reset plan, prioritizing product innovation, brand-led customer acquisition, scaling indirect channels, and expanding internationally.

  • Brand discounting will be reduced to reinforce premium positioning.

  • Dividend payments expected to resume when retained earnings return to positive.

  • No financial guidance will be issued.

Ongoing cost impact of elevated inventory
Social commerce channel growth drivers
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H2 202618 Aug, 2026
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