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Step One Clothing (STP) investor relations material
Step One Clothing H1 2026 earnings summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.Executive summary
Revenue for the half-year was AUD 36.33 million, down 24.5% year-over-year, reflecting a strategic shift away from discounting and slower clearance of legacy inventory.
A one-off inventory provision of AUD 10.9 million to AUD 11.75 million significantly impacted reported profitability, resulting in a net loss after tax of AUD 8.47 million.
Indirect revenue channels grew 75.9% year-over-year, now representing up to 20% of total revenue.
New product launches in socks, pyjamas, and women's period products showed strong early customer traction.
The business remains debt-free with cash and financial assets of AUD 24.01 million as of December 31, 2025.
Financial highlights
Adjusted EBITDA was AUD 1 million, down from AUD 11.2 million in the prior period; reported EBITDA loss was AUD 10 million due to the inventory provision.
Adjusted gross margin was 73.2%, down 4.8 percentage points year-over-year; reported gross margin was 43.1%.
Advertising costs rose to 31.2% of revenue.
Operating cash flow was an outflow of AUD 1.4 million, compared to an inflow in the prior period.
Cash and financial assets stood at AUD 24 million as of December 31, 2025.
Outlook and guidance
Focus remains on executing the reset plan, prioritizing product innovation, brand-led customer acquisition, scaling indirect channels, and expanding internationally.
Brand discounting will be reduced to reinforce premium positioning.
Dividend payments expected to resume when retained earnings return to positive.
No financial guidance will be issued.
- Revenue up 30% and EBITDA up 51%, led by women's and international growth.STP
H2 202423 Jan 2026 - Record financial growth, product innovation, and ESG focus with all resolutions approved.STP
AGM 202415 Jan 2026 - Revenue, EBITDA, and net profit rose, with strong cash, high retention, and margin pressure.STP
H1 202516 Dec 2025 - Revenue up 2.8% to $86.9m, EBITDA $17.4m, margins pressured by promotions, FY26 EBITDA $10–12m.STP
H2 202523 Nov 2025 - Revenue and profit grew modestly; strategic reset and full dividend payout announced.STP
AGM 202517 Nov 2025
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