Super Retail Group (SUL) Company Presentation summary

Investment highlights and business model

• Operates four leading brands: Supercheap Auto, rebel, BCF, and Macpac, with a focus on leisure and lifestyle categories benefiting from strong consumer trends and resilient demand.

• Leverages a conglomerate model for operating synergies, cost efficiencies, and centralised resources across IT, data, loyalty, and supply chain.

• Maintains a large, engaged customer base with 12 million active club members, representing 79% of sales, and uses first-party data for personalised offers.

• National footprint of over 774 stores in Australia and New Zealand, with ongoing network optimisation and expansion opportunities.

• Highly cash generative, with disciplined capital allocation focused on growth and shareholder returns.

Omni-retail strategy and digital transformation

• 92% of customer transactions involve the store network, with 86% in-store, 6% click & collect, and 8% home delivery.

• Investments in modernising e-commerce, personalisation, and data analytics to enhance digital capability and customer experience.

• New semi-automated distribution centre in Truganina, Victoria, to drive supply chain efficiency, reduce costs, and improve online fulfilment.

• Online sales now represent 14% of group sales, with a 37.5% CAGR since FY16; click & collect accounts for 46% of online sales.

• Store network remains critical, with ongoing investments in both digital and physical channels to meet evolving consumer preferences.

Store network expansion and optimisation

• Store network grew by 10% post-COVID, enabling retention of revenue gains and improved sales density across all brands.

• Further expansion planned beyond 2025, with new stores, refurbishments, and relocations across all brands; group stores expected to reach ~810 by FY26.

• Supercheap Auto focuses on upgrading to Gen4 fitouts, phasing out small formats, and expanding average store size for higher ROIC.

• Rebel accelerates rCX flagship store rollout and regional expansion to enhance customer experience and market share.

• BCF superstores generate 2-4x average store revenue, with plans to expand the superstore fleet and service offerings.

• Macpac consolidates store formats and leverages rebel and BCF networks for distribution, focusing on high-quality locations.