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Super Retail Group (SUL) investor relations material

Super Retail Group AGM 2025 summary

Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.
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AGM 2025 summary23 Oct, 2025

Opening remarks and agenda

  • Meeting opened with acknowledgment of Indigenous custodians, emergency procedures, and strategic focus for the year ahead.

  • Hybrid format enabled both in-person and virtual participation, enhancing shareholder engagement.

  • Agenda included financial highlights, CEO transition, Q&A, and formal business items.

Board and executive committee updates

  • Paul Bradshaw appointed as new Group MD and CEO, following the termination of the former CEO due to undisclosed information.

  • Board acted decisively, lapsing over AUD 7 million in incentives for the former CEO.

  • Board gender diversity reached 50%, up from 41% the previous year; senior leader gender diversity increased to 41%.

  • Kate Burley joined as Independent Non-Executive Director, bringing technology and governance expertise.

  • Board conducted an externally facilitated evaluation and increased engagement with executive leadership.

Financial performance review

  • Group sales exceeded AUD 4 billion for the first time, reaching $4,070m, up 4.5% year-on-year, with 2.6% like-for-like sales growth.

  • Normalized profit before tax declined 3.9% to AUD 329 million; statutory NPAT was AUD 221.8 million, down 7.6%.

  • Online sales grew 8.2% to $524.3m, now 12.9% of total sales; active club members increased by 1 million to 12.5 million.

  • BCF and Rebel performed strongly, while Supercheap Auto and Macpac were below expectations.

  • Gross margin was 45.6%, down 50bps, mainly due to increased stock loss (theft/shrinkage).

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Frequently asked questions

Super Retail Group Limited (Super Retail) is an Australian-based company known for its retail offerings across the automotive, sports, and outdoor leisure sectors. The company operates under several well-known brand names including Supercheap Auto, BCF (Boating, Camping, Fishing), Rebel, and Macpac, catering to a wide range of consumer needs from auto parts and accessories to sporting goods and outdoor equipment. Super Retail's product range encompasses everything from fishing and boating equipment, such as fishing rod holders and bilge pumps, to sporting goods including footwear and apparel, as well as fitness accessories. Super Retail Group is headquartered in Strathpine, Queensland, Australia, and its shares are listed on the Australian Securities Exchange.

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