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Super Retail Group (SUL) Trading update summary

Event summary combining transcript, slides, and related documents.

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Trading update summary

28 Oct, 2026

Trading performance

  • Group like-for-like growth moderated amid industry-wide pressure on consumer confidence and discretionary spending.

  • Year-to-date earnings remained in line with management’s expectations.

  • Disciplined cost management and margin optimisation remained a focus.

Brand performance

  • Supercheap Auto: Q1 like-for-like sales growth 2.5%; total sales growth 3.4%.

  • rebel: Q1 like-for-like sales growth 0.3%; total sales growth 2.3%; both brands grew market share.

  • BCF: Q1 like-for-like sales growth (1.1%); total sales growth 3.5%; higher fuel prices weighed particularly on the brand.

  • Macpac: Q1 like-for-like sales growth (11.7%); total sales growth 0.2%; year-on-year promotional cycles and milder winter conditions affected trading.

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