Taboola.com (TBLA) Q4 2024 earnings summary

Executive summary

• Achieved record financial results in 2024, with revenue reaching $1.77 billion, ex-TAC gross profit up 25% year-over-year to $667.5 million, and Adjusted EBITDA more than doubling to $200.9 million, surpassing internal targets.

• Free cash flow for 2024 was $149.2 million, nearly 50% above target and almost triple the prior year.

• Launched Realize, a new performance advertising platform expanding beyond native ads to capture a larger share of the $55 billion performance ad market.

• Announced a $200 million expansion to the share buyback program, reflecting confidence in future growth and strong cash generation.

• Integrated major partners like Yahoo and Apple, and onboarded enterprise advertisers such as Samsung, Citi, and Verizon.

Financial highlights

• 2024 revenues reached $1.77 billion, with Q4 revenue at $491 million.

• Ex-TAC gross profit for 2024 was $667.5 million, up 25% year-over-year; Q4 ex-TAC gross profit was $212.7 million, up 26%.

• Adjusted EBITDA for 2024 was $200.9 million, up 104% year-over-year, with a 30.1% margin; Q4 Adjusted EBITDA was $92.3 million.

• Free cash flow for 2024 was $149.2 million, exceeding the $100 million target by 49% and tripling year-over-year.

• Net loss for 2024 was $3.8 million, a significant improvement from an $82 million loss in 2023; non-GAAP net income was $122.4 million.

Outlook and guidance

• 2025 guidance: revenues of $1.84–$1.89 billion, ex-TAC gross profit of $674–$690 million, Adjusted EBITDA of $201–$209 million, and non-GAAP net income of $122–$128 million.

• Q1 2025 guidance: revenues of $407–$427 million, ex-TAC gross profit of $142–$148 million, Adjusted EBITDA of $22–$26 million.

• Projected 2% growth in ex-TAC gross profit and Adjusted EBITDA for 2025, with a continued focus on maintaining a 30% EBITDA margin.

• Guidance is conservative to allow time for Realize to gain traction and to invest in growth initiatives.

• New KPIs introduced: scaled advertisers (>$100K spend/year) and average revenue per scaled advertiser.