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Taboola.com
Taboola.com (TBLA) investor relations material
Taboola.com Morgan Stanley Technology, Media & Telecom Conference 2026 summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.Morgan Stanley Technology, Media & Telecom Conference 2026 summary2 Mar, 2026
Business overview and evolution
Operates as a leading performance advertising platform for the open web, leveraging unique intent data from 600 million monthly users to deliver targeted outcomes for advertisers and monetization for publishers.
Transitioned in 2025 from a native advertising focus to a broader performance advertising platform with the launch of Realize, enabling support for multiple ad formats and placements.
Realize aims to unlock access to a much larger market, expanding from a $4–5 billion native segment to a $40–50 billion open web opportunity.
2025 performance and strategic initiatives
Achieved nearly $2 billion in revenue, $714 million ex-TAC, $214 million EBITDA, and a 30% EBITDA margin in 2025.
Generated over $160 million in cash flow and repurchased about 18% of outstanding shares.
Focused sales efforts on Ideal Customer Profiles in high-performing verticals such as e-commerce, finance, travel, direct-to-consumer, auto, and health.
2026 outlook and growth drivers
Guiding to 7% year-over-year ex-TAC growth and maintaining 30% EBITDA margins for 2026, with a goal to return to double-digit growth.
Key growth metric is the number of scaled advertisers (spending over $100,000 annually), which represents 85–86% of revenue.
Strategic focus areas include verticalized sales teams, rebranding to emphasize full-spectrum performance advertising, and continuous AI-driven platform enhancements.
Data security with third-party AI tools?
Beyond 2026 guide, what drives growth?
What market misperceptions hinder valuation?
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Next Taboola.com earnings date
Q1 20266 May, 2026
Taboola.com
Next Taboola.com earnings date
Q1 20266 May, 2026
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Frequently asked questions
Taboola.com Ltd operates a platform for various websites and mobile applications that drive user engagement and monetization by recommending Internet and mobile content to users. It offers Taboola Feed, a personalized content discovery platform that offers personalized search results; Taboola Discovery, which promotes the media brands' premium opportunities through the distribution of editorial recommendations across the Internet; and Taboola Video, an online video advertising powered by software that provides data-driven video tools, such as online video tracking tool, automatic video creation tools and solutions, and data analytics.
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