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Taboola.com (TBLA) investor relations material
Taboola.com Citi’s 2025 Global Technology, Media and Telecommunications Conference summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.
Business overview and platform evolution
Operates as a leading performance advertising technology provider outside major walled gardens, offering growth solutions for businesses globally.
Generates approximately $2B in revenue, with $700M XTAC and over $200M adjusted EBITDA, working with exclusive partners like Yahoo, Apple News, and Microsoft.
Maintains a closed-loop system with 15,000–20,000 direct advertisers, leveraging AI for performance and high client retention.
Recent performance and market trends
Achieved a strong Q2 with a beat and raise, driven by new platform launches and increased advertiser demand.
Performance advertising demand is rising as advertisers seek growth outside Google and Meta.
Macro impacts have been minimal, with only a slight revenue decline from Chinese advertisers; overall market stability observed.
Product innovation and Realize platform
Launched Realize, a new platform simplifying campaign setup and leveraging AI agents for campaign creation.
Expanded beyond native advertising to accept all creative formats, targeting a $55B performance ad market.
Predictive audiences feature enables advertisers to forecast customer acquisition costs and scale campaigns with confidence.
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