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Taboola.com (TBLA) investor relations material

Taboola.com Citi’s 2025 Global Technology, Media and Telecommunications Conference summary

Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.
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Citi’s 2025 Global Technology, Media and Telecommunications Conference summary3 Sep, 2025

Business overview and platform evolution

  • Operates as a leading performance advertising technology provider outside major walled gardens, offering growth solutions for businesses globally.

  • Generates approximately $2B in revenue, with $700M XTAC and over $200M adjusted EBITDA, working with exclusive partners like Yahoo, Apple News, and Microsoft.

  • Maintains a closed-loop system with 15,000–20,000 direct advertisers, leveraging AI for performance and high client retention.

Recent performance and market trends

  • Achieved a strong Q2 with a beat and raise, driven by new platform launches and increased advertiser demand.

  • Performance advertising demand is rising as advertisers seek growth outside Google and Meta.

  • Macro impacts have been minimal, with only a slight revenue decline from Chinese advertisers; overall market stability observed.

Product innovation and Realize platform

  • Launched Realize, a new platform simplifying campaign setup and leveraging AI agents for campaign creation.

  • Expanded beyond native advertising to accept all creative formats, targeting a $55B performance ad market.

  • Predictive audiences feature enables advertisers to forecast customer acquisition costs and scale campaigns with confidence.

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Frequently asked questions

Taboola.com Ltd operates a platform for various websites and mobile applications that drive user engagement and monetization by recommending Internet and mobile content to users. It offers Taboola Feed, a personalized content discovery platform that offers personalized search results; Taboola Discovery, which promotes the media brands' premium opportunities through the distribution of editorial recommendations across the Internet; and Taboola Video, an online video advertising powered by software that provides data-driven video tools, such as online video tracking tool, automatic video creation tools and solutions, and data analytics.

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