Taiwan Sakura (9911) Investor presentation summary

Company profile and structure

• Founded in 1978, with a paid-in capital of NTD 2.21 billion and over 2,600 employees across Taiwan, China, and Vietnam.

• Operates four production bases in Taiwan, one in Vietnam, and two in China, with over 15,000 sales locations across Asia.

• Multi-layered investment structure includes subsidiaries and joint ventures in Taiwan, China, Vietnam, Singapore, and BVI.

• Focuses on innovation, quality, and comprehensive service, with over 200 R&D staff and more than 500 patents.

Business strategy

• Implements a multi-brand and multi-category approach, covering kitchen, bathroom, and home decor solutions.

• Penetrates the market through over 3,500 sales locations and an 80% channel penetration rate in Taiwan.

• Enhances brand value with the SAKURA iCare service platform, integrating CRM, GPS, and big data for customer service.

• Pursues whole house customization and one-stop solutions, targeting property developers and retail customers.

• Expands internationally with direct operations in China and brand management in Vietnam.

Operational overview

• 2023 total revenue reached NT$8.27bn, with 60% from water heaters and kitchen appliances, and 29% from kitchen solutions.

• Maintains leading market share in Taiwan for water heaters and kitchen appliances, with a 73% household penetration rate.

• Dual-brand strategy (Sakura and Topax) targets both high-end and value segments.

• Kitchen solution sales benefit from a booming real estate market and strategic partnerships with property developers.

• Financial highlights show steady growth in revenue, net income, and EPS over the past decade.