Taiwan Sakura (9911) Investor presentation summary

Company profile and structure

• Founded in 1978, with a paid-in capital of NTD 2.21 billion and over 2,600 employees across Taiwan, China, and Vietnam.

• Operates four production bases in Taiwan, one in Vietnam, and two in China, with over 15,000 sales locations.

• Multi-brand and multi-category strategy covers kitchen and bathroom appliances, house decor, and bath modules.

• Investment structure includes subsidiaries and joint ventures in Taiwan, China, Vietnam, Singapore, and BVI.

Business strategy

• Focuses on innovation, quality, and service, with over 200 R&D staff and more than 500 patents.

• Multi-channel sales approach with over 3,500 sales locations and 80% channel penetration in Taiwan.

• Enhances brand value through SAKURA iCare, offering integrated, intelligent after-sales services.

• Expands market share via dual-brand strategy, targeting both high-end and value segments.

Operational overview

• 2023 revenue reached NT$8.27bn, with 60% from water heaters and kitchen appliances, and 29% from kitchen solutions.

• Maintains leading market share in Taiwan for water heaters and kitchen appliances, with 73% household penetration.

• Sales channels include property developers, distributors, brand stores, and hypermarkets.

• Kitchen solution sales show steady growth, with a 13.7% CAGR in property developer sales since 2013.