The Character Group (CCT) Trading update summary

Trading performance

• Like-for-like sales in the four months leading up to Christmas 2025 were approximately 11% lower than the same period in 2024.

• First half sales to 28 February 2026 are expected to be lower than the previous year, but second half sales are projected to improve, resulting in full-year revenue in line with last year.

• Group profits before tax and highlighted items are projected to more than double for the 2026 financial year, despite flat turnover.

Product and market initiatives

• New product launches and brand extensions will be showcased at upcoming international Toy Fairs in London and Nuremberg.

• Sales teams in the UK, Scandinavia, and internationally are preparing for these key industry events.

Financial position and corporate actions

• Maintains a strong balance sheet, healthy net cash position, and substantial unused working capital facilities.

• Completed a share buyback programme, acquiring 1,126,549 shares for £2,964,105.

• Half-year report for the six months ending February 2026 is scheduled for release in May 2026.