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Edge16 Oct 2026
Winner, Winner: The Chicken McNugget Story
How a 1940s breeding contest, a Cornell food scientist, and a hedge by Ray Dalio helped McDonald's turn the Chicken McNugget into a fast-food icon.
The Character Group
The Character Group (CCT) investor relations material
The Character Group Trading update summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.Trading update summary28 Sep, 2026
Trading performance
Sales in July and August were strong, leading to a robust finish for FY26.
UK and Scandinavian divisions saw higher sales, offsetting lower international sales, especially in the USA.
Full-year sales are expected to be broadly similar to the prior year, reversing the first-half decline.
Gross profit margin improvement from H126 was maintained in the second half.
Profit before tax and highlighted items for FY26 is expected to exceed market expectations by about 20%.
Financial position and capital management
Sale of the Middleton warehouse in July 2026 generated £9.8m, boosting cash reserves to over £20.0m.
The Board is reviewing capital requirements and considering returning excess cash to shareholders.
Market capitalization stands at £54m.
Outlook and upcoming events
Trading remains positive ahead of the Christmas 2026 season, with strong product sales and maintained margins.
The Board is optimistic for the year ahead, supported by a robust balance sheet and healthy cash position.
Audited 2026 annual report and accounts will be published in December 2026, with further updates to follow.
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Latest events from The Character Group
- Profit and margins rose despite lower sales; full-year profit expected above market forecasts.CCT
H1 2026 - Profits are set to more than double in 2026 despite flat revenue, with a strong financial position.CCTTrading update
- Revenue dropped 19% and a statutory loss was recorded, but profit is expected to rebound in FY26.CCTH2 2025
- Profit and cash generation improved, with stable revenue and continued shareholder returns.CCTH2 2024
- Full-year results expected in line with forecasts, with strong new product sales and solid cash.CCTTrading Update
- Profits and cash flow held steady despite lower sales and global trade uncertainty.CCTH1 2025
- Sales and profits expected to match last year, with continued share buybacks and board changes.CCTTrading Update
Next The Character Group earnings date
H2 202615 Dec, 2026
The Character Group
Next The Character Group earnings date
H2 202615 Dec, 2026
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Frequently asked questions
Character Group PLC is a UK-based independent toy company known for designing, manufacturing, and distributing a wide range of toys, games, and playthings. The company's product lines cater to various segments within the toy industry, including pre-school, boys, girls, activity, and crafts. They have also ventured into wooden toys, vehicles, and accessories. Character Group PLC's brand portfolio includes well-known names such as Peppa Pig, Teletubbies, Doctor Who, and Teenage Mutant Ninja Turtles, among others. The company is headquartered in New Malden, United Kingdom, and its shares are listed on the London Stock Exchange.