The J. M. Smucker Company (SJM) Consumer Analyst Group of New York Conference 2025 summary

Strategic transformation and portfolio focus

• Portfolio reshaped over five years to focus on leading brands in snacking, coffee, and pet, while divesting non-core and non-leadership brands.

• Approaching $9B in FY25 net sales, with over 90% of U.S. households purchasing company brands.

• Four main business areas: frozen handhelds and spreads, coffee, pet, and sweet baked snacks, leveraging marketing and manufacturing strengths.

• Over 95% of U.S. retail sales come from categories where the company holds a #1 or #2 branded position.

• Recent divestitures and acquisitions, including Hostess, align resources with largest growth opportunities and focus on Hostess integration and revenue synergies.

Brand and category highlights

• Uncrustables, Milk-Bone, Meow Mix, and Hostess are key growth platforms, each showing strong momentum and innovation.

• Café Bustelo is launching new roast profiles and expanding into multi-serve cold coffee formats in FY26 to attract younger, diverse buyers.

• Folgers remains the #1 at-home coffee brand, with new K-Cup and instant offerings targeting younger consumers.

• Milk-Bone leads in dog snacks, driving growth through innovation, seasonal products, and culturally relevant marketing.

• Meow Mix is refreshing its brand with new packaging and product innovation, maintaining #1 share in dry cat food.

Coffee segment growth and innovation

• Coffee portfolio features top brands: Folgers, Dunkin', and Café Bustelo, with Café Bustelo targeting double household penetration and new product launches.

• New Café Bustelo roast profiles and ready-to-drink formats launching to attract younger, multicultural consumers.

• Folgers expanding with new K-Cup and instant offerings, targeting millennials and Gen Z.

• Flexible commodity coverage and pricing strategies to manage green coffee inflation, with expectation of normalization over time.

• Elasticity-related volume headwinds anticipated in fiscal 2026 due to pricing actions.