The Kraft Heinz Company (KHC) Deutsche Bank dbAccess 2024 Global Consumer Conference summary

Leadership transformation and organizational changes

• Leadership team strengthened by internal promotions, fostering trust and continuity.

• Organizational structure simplified, moving from two to four zones for greater agility.

• New roles created: omnichannel sales officer and global chief growth officer to drive execution and brand growth.

• Culture emphasizes ownership, ambition, meritocracy, and proactive problem-solving.

• Recruitment and training programs aligned with ownership-centric culture.

Financial performance and capital allocation

• Consistent delivery on top and bottom line targets, with balance sheet improvements and investment grade rating restored.

• Initiated first-ever share buyback program, reflecting strong results and board support.

• Increased investments in CapEx, marketing, R&D, and technology to support long-term growth.

• Economic profit discipline introduced, reshaping resource allocation for sustainable returns.

• SG&A efficiencies and automation to fund incremental R&D and maintain investment levels.

Strategic focus and operational agility

• Shifted from cost-cutting and volume chasing to balanced growth across revenue, profit, and cash flow.

• Agile@Scale program expanded from pilots to 34 agile pods, leveraging digital tools and AI for innovation and efficiency.

• Agile methodologies and design thinking embedded in innovation and operational processes.

• Value-driven approach to agile projects, reallocating resources based on captured value.