The Kraft Heinz Company (KHC) investor relations material

Brand investment and performance

• Increased reinvestment from $600M to $700M in 2023, targeting marketing, R&D, and talent to revitalize brands.

• Share gains improved from 21% to 35% of the portfolio, with condiments, hydration, and desserts showing positive trends.

• 90% of the portfolio now has a better trend than in 2025, though some segments still require improvement.

• Away From Home segment returned to 3% global growth, with U.S. performance slightly higher.

• Emerging Markets are growing at high single digits, gaining share in nearly all countries.

Strategic priorities and innovation

• Focus on growing consumption and market share, with further details to be shared at the upcoming Investor Day.

• Strong retailer response to increased investment, aligning with their growth strategies.

• Innovations include Heinz Zero in Brazil, lactose-free Philadelphia Cream Cheese, and Capri Sun Hydrate.

• Renovation and cleaner labels are prioritized, with a commitment to remove all FD&C artificial colors by 2027.

• Big bets are placed on core brands like Heinz, Philadelphia, Capri Sun, Oscar Mayer, and Kraft Mac & Cheese.

Operational and financial discipline

• Productivity improvements have delivered over 4% of COGS savings for three consecutive years.

• SG&A efficiencies, shared services, and AI are targeted to offset incremental headcount costs.

• Cash flow remains strong, supporting ongoing debt reduction and dividend protection.

• $2.9B of debt paid down in 2023, including refinancing to lower interest expenses.

• Investment discipline ensures funds are reallocated to higher ROIC areas if needed.