Thryv (THRY) Investor update summary

Platform launch and product vision

• Unveiled a new growth platform designed to help small businesses optimize digital marketing and lead generation using AI-driven tools and insights.

• The platform addresses common frustrations with fragmented marketing tools and wasted advertising spend by unifying digital and analog tracking in one system.

• Offers a hybrid model: do-it-yourself, do-it-with-you, or fully managed by AI, giving business owners control and flexibility.

• Early results show 1.5x faster sales closes and up to 40% more revenue per client using AI insights and lead scoring.

Key features and differentiation

• Provides a Digital Marketing Score that identifies and prioritizes actions to improve online visibility and business health.

• AI automates website creation, review responses, and social media content, allowing owners to approve and customize outputs.

• Integrates with existing CRMs and tools, enhancing rather than replacing current systems.

• Transparent ROI tracking, with spend and results visible in real time, and the ability to purchase software and add-on services directly in-platform.

• Boosts (add-on services) can be flexibly added or paused, catering to seasonal or changing business needs.

Customer impact and case studies

• Case study: A HVAC business grew revenue from $120,000 to $600,000 in three months, improved search ranking from 17+ to 1, and increased lead close rate from 10% to over 85%.

• Users report consistent, high returns on investment, enabling increased marketing spend and rapid business growth.

• AI-driven lead scoring and budget optimization direct focus to high-intent leads and best-performing channels, driving retention and expansion.