Thryv (THRY) Investor update summary

Product launch and platform overview

• Unveiled a new AI-driven growth platform designed to help small businesses optimize digital marketing, track ROI, and manage leads across channels.

• Platform integrates website management, review response, social posting, and lead scoring, all powered by AI, allowing business owners to stay in control or automate as needed.

• Offers a hybrid model: do-it-yourself, do-it-with-you, or fully managed by AI, with seamless integration into existing tools and CRMs.

• Provides transparency on marketing spend and ROI, with real-time attribution and performance dashboards.

• Customers can self-serve, upgrade packages as they grow, and add on services (Boosts) flexibly.

Customer impact and performance metrics

• Early adopters report up to 5x revenue growth and 85% more leads, with lead close rates rising from 10% to over 85%.

• AI lead scoring and insights drive 1.5x faster closes and up to 40% more revenue per client.

• Platform has scored 2.7 million leads in beta, with customers converting at 50% higher rates when using AI lead scoring.

• Industry benchmarking and performance dashboards allow businesses to compare results and optimize strategies.

• Flexible add-ons and AI budget optimization automatically shift spend to the best-performing channels.

Go-to-market strategy and customer journey

• Self-serve onboarding is guided and intuitive, shifting business owners from creators to approvers, reducing friction for small businesses.

• Free trials and tiered packages enable businesses to start small and upgrade as needs grow, with upsell triggers based on usage and data insights.

• Sales involvement increases for larger customers or higher spend tiers, while smaller clients can remain fully self-serve.

• Existing customers will be migrated to the new platform with no loss of functionality and support for a seamless transition.

• Platform is agnostic, integrating with existing websites and CRMs, removing barriers to adoption for upmarket clients.