TKO Group (TKO) J.P. Morgan 54th Annual Global Technology, Media and Communications Conference summary

Strategic priorities and operational execution

• Focused on operational execution with key priorities in distribution deals, production quality, and marketing across multiple platforms, including Netflix, ESPN, Paramount+, and CBS.

• Global partnerships are targeted to reach $1.2 billion in revenue by 2030, with ad inventory sales from new media deals contributing significantly.

• Live events remain robust with no consumer pullback, highlighted by record-setting UFC events and a strong FIP (financial incentive package) strategy aiming for $380–$420 million by 2030.

• Zuffa Boxing is positioned as a major organic growth opportunity, already profitable and supported by significant media deals.

• Experiential business, including the World Cup and L.A. Olympics, is ahead of plan, with strong hospitality sales and high-profile upcoming events.

Fan engagement, content strategy, and market trends

• Engagement is central, with year-round content, global reach, and a focus on building new stars, including expanded NXT cards.

• AI adoption is expected to boost digital consumption and, in turn, increase demand for live experiences.

• Despite geopolitical tensions, demand for live events in the Middle East remains high, with additional UFC and WWE events scheduled.

• Distribution changes, such as removing the pay-per-view wall for UFC numbered events, have expanded reach and driven strong engagement across platforms.

• International media rights are growing, with recent deals in China, Australia, and New Zealand, and 40–50% increases in average annual value in new markets.

Partnerships, advertising, and revenue growth

• Building a specialized media sales team to monetize new advertising inventory from streaming partnerships, working collaboratively with partners like Paramount.

• Revenue from global partnerships is expected to grow through renewals, new categories, and diverse inventory, with $475 million achieved last year and a $1.2 billion target by 2030.

• Financial incentive packages are a key revenue driver, with recent multi-event deals in Arizona, Philadelphia, and Baku, and strong demand from Middle Eastern partners.