Tonies (TNIE) Company presentation summary

Market leadership and platform growth

• Largest interactive audio platform for children, active in over 100 countries with 12.6 million Tonieboxes and 173 million Tonies sold as of Q2 2026.

• Average weekly playtime per user is 280 minutes, indicating high engagement and stickiness.

• Toniebox is the first connected device in the child's room, leveraging a proprietary tech ecosystem and strong brand loyalty.

• Expansion into adjacent markets such as connected audio, streaming, and kids gaming, creating a multi-billion Euro product category.

• Recognized as the #1 audio platform for kids in the US, DACH, UK, and France, with the most-downloaded app during the 2025 holiday season.

Financial performance and profitability

• H1 2026 revenue reached €243m, up 41% YoY in constant currency, with strong growth in North America (+57%), DACH (+26%), and Rest of World (+43%).

• Adjusted EBITDA margin for H1 2026 was 0.7%, impacted by product mix and tariffs, but DACH segment margin improved to 24.4%.

• FY 2025 revenue was €630m (+36% YoY cc), with an adjusted EBITDA margin of 8.6% and positive profitability across all regions.

• Free cash flow was temporarily negative in H1 2026 due to seasonal working capital, but full-year positive FCF is expected.

• Gross margin after licensing costs for FY 2025 improved to 51.8%, with contribution margin at 37%.

Product innovation and ecosystem expansion

• Toniebox 2 launched in 2025, quickly becoming the flagship product and driving engagement across age ranges.

• Toniebox Lite introduced in 2026 as a more affordable, travel-friendly device, expanding the addressable market and enabling multi-device ownership.

• New product categories such as Cuddle Tonies and Tonieplay, plus partnerships with Hasbro, Pokémon, and Bluey, fuel portfolio growth.

• Serialized content and sports partnerships (e.g., FC Bayern Munich) drive engagement and extend the upper age range.

• Proprietary content and data-driven approach enable tailored experiences and high customer retention.