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Tonies (TNIE) investor relations material
Tonies Q3 2025 earnings summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.Q3 2025 earnings summary13 Nov, 2025
Executive summary
Q3 2025 revenue surged 52.3% year-over-year to EUR 145.2m, driven by the global launch of Toniebox 2 and Tonieplay, expanding into new product categories and geographies.
9M 2025 revenue reached EUR 321.8m (constant currency), up 32.9% year-over-year, with international markets comprising up to 60% of revenue.
Over 10 million Tonieboxes and 134 million Tonies sold worldwide, with activations in over 100 countries.
Major innovation and partnerships, including Hasbro and My First Tonies, broadened the platform's appeal and age range.
Global brand visibility increased through major multimedia campaigns and high-profile partnerships.
Financial highlights
Q3 2025 revenue grew 52.3% year-over-year to EUR 145.2m; 9M 2025 revenue up 32.9% to EUR 321.8m (constant currency).
DACH revenue up 15.6% to EUR 132.1m; North America up 36.0% to EUR 125.3m; Rest of World up 80.4% to EUR 64.4m.
Tonieboxes revenue up 24.7% to EUR 72.7m; Tonies figurines up 36.1% to EUR 236.0m; Accessories & Digital up 26.2% to EUR 13.0m.
International revenues (outside DACH) rose to 59% of total, up six percentage points year-over-year.
Tonies category revenue grew 36% year-over-year, driven by new products and licensing partnerships.
Outlook and guidance
FY 2025 guidance confirmed: group revenue expected to grow over 25% in constant currency, surpassing EUR 600m.
Adjusted EBITDA margin guided at 6.5%–8.5% for 2025.
North America expected to deliver over 30% growth in constant currency.
Q4 anticipated to be the strongest quarter, with nearly half of annual revenues typically generated.
Guidance is subject to global tariff and trade environment.
New revenue streams from Toniebox 2/Tonieplay
Hasbro partnership's strategic market impact?
Reconcile EBITDA margin with investments/tariffs?
Toniebox 2's impact on new user engagement?
Hasbro partnership: new use cases or segments?
FCF impact of current growth strategy?
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Next Tonies earnings date
Q4 202514 Apr, 2026
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Frequently asked questions
Tonies SE is a Luxembourg-based company that specializes in audio entertainment for children. The company’s flagship product, the Toniebox, is a screen-free audio player designed for kids, used in combination with collectible figurines called Tonies that play stories, music, and educational content. Tonies SE develops and licenses content in collaboration with global entertainment brands and also offers original programming. Tonies SE is headquartered in Luxembourg City, Luxembourg, and its shares are listed on the Frankfurt Stock Exchange.
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