Tonies (TNIE) investor relations material

Market leadership and platform growth

• Largest interactive audio platform for children, active in over 100 countries with 11.8 million Tonieboxes and 156 million Tonies sold as of Q4 2025.

• Average weekly playtime per user is around 280 minutes, indicating high engagement and stickiness.

• Business model leverages a tech-driven, scalable DTC platform with a proprietary ecosystem and strong brand loyalty.

• Expansion into adjacent markets such as connected audio, streaming, and kids gaming, creating a multi-billion Euro product category.

Financial performance and regional growth

• FY 2025 revenue reached €630m, up 36% in constant currency, with DACH at €214m (+16%), North America at €276m (+40%), and Rest of World at €141m (+68%).

• Adjusted EBITDA margin improved to 8.6%, up 1.1pp YoY, with DACH as the main profitability driver and significant margin improvement in North America.

• Q3 2025 revenue YTD was €322m (+33%), with strong growth across all regions and international share expanding to ~60%.

• Q4 2025 was a record quarter, with ~1.4m Tonieboxes and over 21m Tonies sold.

Product innovation: Toniebox 2 and ecosystem expansion

• Toniebox 2 launched globally in H2 2025, quickly becoming the flagship product and accounting for ~80% of Q4 box sales.

• TB2 introduces interactive play, full backwards compatibility, and new categories like Tonieplay and My First Tonies for younger children.

• Tonieplay expands the addressable market with audio-based interactive games, and My First Tonies targets ages 1+ with higher engagement.

• Launch supported by global campaigns, strong retail partnerships, and positive consumer feedback (4.6 average rating, 89% recommendation rate).