Unilever (ULVR) The Magnum Ice Cream Company CMD 2025 summary

Strategic transformation and growth plans

• Transitioned to a standalone company with a clear strategy to outperform the 3%-4% market growth, targeting 3%-5% medium-term sales growth through innovation, expanded occasions, and premiumization.

• Productivity initiatives target €500 million in cost savings by 2028, focusing on supply chain optimization, overhead reduction, and technology transformation.

• Reinvesting savings into growth, with 40% of CapEx allocated to growth and another 40% to productivity, including cabinet expansion, innovation, and digital marketing.

• Dedicated sales force and digital-first marketing model implemented, leveraging AI-powered demand generation and social-first campaigns.

• Enhanced ESG agenda prioritizes energy efficiency, sustainable sourcing, and robust governance.

Market and business overview

• Holds #1 global market share with €7.9bn revenue and €1.3bn Adj. EBITDA in 2024, and four of the five largest brands.

• Global ice cream market reached €75bn in 2024, expected to grow to €90bn by 2029, with premium segments outpacing mainstream.

• Digital commerce is a key growth driver, projected at 9% CAGR from 2024-2029.

• Emerging markets offer significant upside, with outlet density and per capita consumption below developed markets.

• Resilient to GLP-1 impact, with product innovation tailored to evolving consumer health trends.

Regional execution and market positioning

• Americas: Number one in market, focusing on innovation, supply chain reset, and expanding availability, with strong performance in both premium and wellness segments.

• Europe & ANZ: Market is resilient but faced recent challenges; turnaround strategy focuses on portfolio innovation, productivity, and digital-led demand creation.

• Asia/EMEA: Fastest-growing and most profitable region, leveraging low per capita consumption, digital-led demand creation, and aggressive cabinet expansion, especially in emerging markets.

• Local manufacturing and R&D centers support agility and tailored strategies across all regions.

• The business operates through At-Home, Away-from-Home, and dCom channels, leading in each.