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A Leader in Consumer Goods

Unilever is a British-Dutch multinational corporation, widely recognized as one of the leaders in the consumer goods industry. Founded in 1929 through a merger between British Lever Brothers and Dutch Margarine Unie, Unilever boasts a rich product portfolio with over 400 brands, including household names like Dove, Ben & Jerry's, and Lipton. Operating in more than 190 countries, Unilever serves a global market with offerings spanning Foods & Refreshments, Beauty & Personal Care, and Home Care categories.

A Dutch and British Enterprise

Unilever's headquarters are split between London and Rotterdam, reflecting its Anglo-Dutch roots. Over the decades, the company has managed to solidify its position on the global stage, reaching consumers all over the world. Unilever's vast portfolio of brands, including the brands mentioned previously, is a perfect example of its market reach and the diversity of its offerings. The company has continually expanded its product range and does its best to adapt to regional markets, contributing to its extensive global presence.

A global reach

Unilever operates on a truly global scale, covering a vast geographic span that incorporates both established and emerging markets. Its strategy of localization, paired with a strong lineup of universally popular products, allows Unilever to resonate with a wide consumer base. This international footprint is marked by strategic distribution and market understanding, as they vary their offerings based on the market in question. Whereas Ben & Jerry's might be sold in a majority of supermarkets around the world, a niche spice mix might only be available in certain countries.

Some notable competitors include names such as Nestlé, Procter & Gamble, and Colgate-Palmolive, as well as many others.

Acting on Sustainable Business Practices

Unilever, recognizing the changing landscape of consumer demands and the global market, has adopted an innovative and future-forward approach. Sustainability has become an essential aspect of their strategy, with the company taking strides in developing eco-friendly products and practices. It's not merely a marketing ploy as Unilever genuinely aims to reduce its environmental footprint. One example of this is the fact that the company is investing in plant-based food products and cruelty-free beauty brands, acknowledging emerging consumer trends and preferences.