Upbound Group (UPBD) 28th Annual ICR Conference 2026 summary

Business overview and transformation

• Operates a connected financial ecosystem focused on underserved, non-prime consumers, offering access to durable goods and financial liquidity through three brands: Rent-A-Center, Acima, and Brigit.

• Rent-A-Center is a legacy, cash flow-generating business with over 2,200 stores, shifting toward digital with 27% of revenue now online.

• Acima, acquired in 2021, is a digital lease-to-own platform in 35,000 locations, now the largest segment, growing 17% last year and low teens through Q3 2025.

• Brigit, acquired in January 2025, is a financial wellness app with 1.5 million paying subscribers, offering instant cash, credit building, and budgeting tools.

• The three brands serve a similar consumer base, leveraging data from about three million active customers to drive personalized offerings.

Leadership and organizational changes

• Recent C-suite upgrades include a new CFO and Chief Growth Officer to accelerate digital transformation.

• The leadership team blends new perspectives with experienced core business leaders to drive transformation.

• The management team is described as exceptional, with a supportive board and a focus on evolving the business.

Platform integration and customer ecosystem

• The three business units are designed to meet consumers wherever they are, whether in-store, online, or via app.

• Efforts are underway to unify infrastructure and databases to enable a holistic, personalized approach to customer needs.

• Significant opportunity exists for cross-selling between brands, leveraging scale and data for deeper insights.