Upbound Group (UPBD) 28th Annual ICR Conference 2026 summary

Business overview and transformation

• Operates a connected financial ecosystem focused on underserved, non-prime consumers, offering access to durable goods and financial liquidity through three brands: Rent-A-Center, Acima, and Brigit.

• Rent-A-Center is a legacy, cash flow-generating business with over 2,200 stores, transitioning from traditional retail to a digital e-commerce model, now generating 27% of revenue online.

• Acima, acquired in early 2021, is a digital-native, point-of-sale lease-to-own business in 35,000 locations, now the largest segment, growing 17% last year and in the low teens through Q3 2025.

• Brigit, acquired in January 2025, is a financial health app with 1.5 million paying subscribers, offering earned wage access, credit building, and budgeting tools.

• The three brands serve a similar consumer base, leveraging data from about three million active customers to drive personalized offerings and digital transformation.

Leadership and organizational changes

• Recent C-suite upgrades include a new CFO and Chief Growth Officer, aiming to accelerate digital transformation and integrate new ideas with experienced core business leaders.

• The leadership team is focused on resetting and accelerating the overall vision, emphasizing the importance of a strong, tenured team.

• New leaders are expected to help mesh innovative strategies with operational expertise for continued transformation.

Segment synergies and platform strategy

• The three business units are designed to meet consumers where they are, whether in-store, online, or through financial wellness tools.

• Efforts are underway to unify infrastructure and databases, enabling a holistic, personalized approach to customer engagement and cross-selling.

• Significant opportunity exists to cross-sell products across brands, leveraging scale and data for deeper consumer insights.