USANA Health Sciences (USNA) 28th Annual ICR Conference 2026 summary

Recent performance and growth outlook

• Announced strong recent results and projected mid-single-digit sales growth for 2026, aiming for nearly $1 billion in revenue.

• Growth is increasingly driven by acquisitions and expansion outside the core business, especially through brands like Rise Wellness and Hiya.

• Omnichannel revenue is expected to rise from 16% in 2025 to low 20s% in 2026, up from negligible levels in 2024.

• Capital investments are focused on inventory, working capital, and supporting growth in acquired brands.

• Share repurchases remain a secondary capital allocation priority if excess capital accumulates.

Rise Wellness and product expansion

• Rise Wellness, acquired as a small DTC brand, grew from $5M in 2024 to over $16M in 2025, with 2026 projections of $65–$80M.

• Protein Pop, a new product, launched in March and quickly secured national retail placements at Target and Costco.

• Product strategy includes customizing flavors and protein blends for major retailers, with four flavors at Target and a three-flavor pack at Costco.

• Customer base for Protein Pop is broad, with a focus on women and those seeking clean, convenient protein options.

• Rise benefits from the parent company's supply chain, manufacturing, and retail relationships.

Hiya acquisition and international expansion

• Hiya, acquired in December 2023, is forecasted to generate $132M in 2025 and $140–$155M in 2026.

• Growth is driven by entry into retail channels and international expansion into Canada and the UK in Q1 2026.

• Hiya operates independently, with founders in place, but benefits from manufacturing, supply chain, and international expertise.