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USANA Health Sciences (USNA) investor relations material
USANA Health Sciences Q3 2025 earnings summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.Q3 2025 earnings summary23 Oct, 2025
Executive summary
Net sales for Q3 2025 increased 7% year-over-year to $214 million, driven by the Hiya acquisition and growth in the 'other' category, but offset by a decline in direct selling segment sales and a net loss of $6.5 million compared to net earnings of $10.6 million last year.
The company rolled out an enhanced global compensation plan and launched new products at a successful Global Convention, aiming to improve Brand Partner engagement and early earnings potential.
Hiya, the direct-to-consumer business, achieved 26% year-to-date sales growth and contributed $30.8 million in Q3 net sales, with expectations for double-digit growth in 2025.
Net loss attributable to shareholders was $6.5 million, mainly due to a higher effective tax rate and increased operating expenses.
Diversification strategy is progressing, with Hiya and Rise Bar broadening demographic reach and financial profile.
Financial highlights
Q3 2025 net sales were $213.7 million (up 6.7% year-over-year); nine-month net sales reached $699.1 million (up 9.1%).
Q3 2025 net loss was $6.5 million; nine-month net earnings were $12.5 million, down from $37.6 million in 2024.
Adjusted EBITDA dropped 44% year-over-year to $13.8 million.
Gross margin for Q3 2025 was 77.2%, down from 80.4% in Q3 2024.
Initiated a global cost reduction process, including workforce right-sizing, with a $4.7 million one-time charge expected in Q4.
Outlook and guidance
Fiscal 2025 net sales outlook updated to $920 million, with net earnings expected at $15 million and adjusted diluted EPS at $1.73.
Hiya is projected to contribute $132 million in sales for 2025, up 16% year-over-year, with further growth initiatives planned.
Q4 incentives and a one-time $4.7 million charge are planned to support revenue guidance and cost alignment.
More details on cost savings and operational efficiencies to be provided in February.
New comp plan's impact on younger demographic?
Hiya customer decline: recovery strategy?
Annualized savings from cost reduction process?
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Next USANA Health Sciences earnings date
Sidoti's Year End Virtual Investor Conference11 Dec, 2025
Next USANA Health Sciences earnings date
Sidoti's Year End Virtual Investor Conference11 Dec, 2025
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Frequently asked questions
USANA Health Sciences Inc develops and manufactures nutritional supplements, personal care, and healthy lifestyle products. The company markets its offerings through a direct selling model to consumers in multiple global markets. Its portfolio includes vitamins, dietary supplements, skincare, and functional food products designed to support wellness. The company is headquartered in Salt Lake City, Utah, and its shares are listed on the NYSE.
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