USANA Health Sciences (USNA) investor relations material

Strategic transformation

• Shifting from a direct-selling foundation across 25 markets toward an omnichannel wellness platform, with Hiya and Rise expanding into DTC, e-commerce, retail, club and international channels.

• Omnichannel brands are expected to contribute ~18% of FY 2026 revenue, with Core Nutritional at ~82%.

• Priorities include rebuilding active customers, disciplined capital allocation and applying product, manufacturing, operating and international expertise across the platform.

Core nutritional business

• Core Nutritional segment operating margin rose to 4.1% from 1.2% YoY; brand, product and incentive initiatives target active customer growth.

• Active customer base is the largest growth lever; initiatives include brand investment, digital marketing, product innovation and incentives tied more directly to active customer growth.

• 67% of Core Nutritional products are manufactured in-house, supporting supply flexibility, input cost control and margin protection.

• The growth playbook combines customer acquisition and retention, Brand Partner enablement, science-led products, vertical integration and selective geographic expansion.

Hiya and Rise Wellness

• Hiya offers children’s vitamins and nutrition through a digital-first subscription model; Q3 2026 net sales were $32M, up 2% YoY, with 195,500 active monthly subscribers, up 18% sequentially.

• Hiya’s next growth vectors include retail, Amazon, international expansion and new product categories; customer acquisition costs declined in Q3 from the first half of 2026.

• Rise Wellness sells clean-label protein products through national retail and club channels; Q3 net sales were $4M, down 45% YoY and up 7% sequentially, following a prior-year large club order that did not repeat.

• Rise Wellness revenue is guided at $30M for FY 2026, compared with $16M in FY 2025 and $5M in FY 2024; growth plans include new formats, retail doors, DTC, club and international reach.