Verisure Group (VSURE) Company Presentation summary

Vision and strategy

• Aims to provide peace of mind and security for families and small businesses, emphasizing the right to feel safe.

• Core values include innovation, teamwork, trust, responsibility, and passion.

• Focuses on market leadership through innovation, marketing, customer experience, and talent.

Business model and market position

• Operates a vertically integrated model, controlling the full value chain from product innovation to customer service.

• Targets residential homes and small businesses in Europe and Latin America, avoiding large enterprise and government segments.

• Holds #1 position in 9 of its top 10 geographies, with over 5.6 million alarm customers and €3.1bn ARR as of 2024.

• Maintains a best-in-class attrition rate of 7.4%, with an average customer lifetime of about 15 years.

Financial performance and growth

• 2024 revenue reached €3,408m (+10.3% YoY), with ARR at €3,068m (+11.7% YoY) and adjusted EBIT of €819m (24% margin).

• Adjusted EBITDA margin improved to 45.0% in 2024, reflecting strong cost control and margin expansion.

• Portfolio reinvestment rate was 61% in 2024, supporting self-funded organic growth.

• Cash conversion rate stood at 60% for the group, with regional variations.

• Maintains disciplined customer acquisition costs, with an acquisition multiple of 3.6x in 2024.