Vertex (VERX) Investor Day 2025 summary

Strategic direction and market opportunity

• Focus on long-term, sustainable growth through deepening enterprise relationships, expanding into new geographies and mid-market segments, and scaling via technology and platform investments.

• Persistent regulatory, technological, and business complexity tailwinds drive demand for robust indirect tax solutions.

• E-invoicing mandates and ERP cloud migrations (SAP, Oracle) are major catalysts, with a $1.8B TAM for ERP migrations and a $7B e-invoicing market opportunity by 2028.

• AI and data management are central to future offerings, improving efficiency, accuracy, and customer experience.

• Partnerships with major tech and consulting firms (SAP, Oracle, Microsoft, EY) and a strong customer reference base underpin expansion.

Product innovation and technology investments

• Platform strategy delivers end-to-end workflow solutions, integrating tax determination, compliance, e-invoicing, and data management.

• AI is embedded across internal operations, customer experience, and commercial products (e.g., SmartCat for product categorization), with human-in-the-loop for accuracy.

• Expanded tax content database (from 300M+ to over 1B rules) enables entry into new verticals and deeper wallet share.

• E-invoicing solution (ecosio) offers scalable, global compliance, integrated with VAT and periodic filings, targeting multinationals facing new mandates.

• Data management product to launch, addressing a critical gap for tax departments managing complex, multi-jurisdictional data.

Go-to-market and customer expansion

• 70% of new revenue comes from existing customers via land-and-expand, cross-sell, and price increases; 30% from new logos, with record additions in 2024.

• Customer success and partner ecosystem investments have doubled revenue per CS resource and driven higher retention and expansion rates.

• Deep vertical and horizontal integration with ERP, e-commerce, and industry-specific systems enables tailored solutions for complex clients.

• Referenceability and long-term relationships (60% of Fortune 500) drive new business and global expansion, especially in Europe and mid-market.

• E-invoicing and regulatory changes are accelerating cross-sell and new logo opportunities, with a trend toward bundled, end-to-end solutions.