Vertex (VERX) Investor Day 2025 summary

Strategic vision and market opportunity

• Positioned as a mission-critical provider in a $30B+ and growing indirect tax market, addressing global tax compliance complexity for businesses.

• Focused on large enterprises, expanding into mid-market and new geographies, leveraging deep content and technology partnerships.

• Persistent tailwinds from ERP cloud migrations, e-invoicing mandates, and increasing global tax complexity fuel multi-year growth.

• AI and data management are central to future product innovation, improving efficiency, accuracy, and customer experience.

• Strategic investments in customer success, partner ecosystems, and product development underpin expansion and retention.

Product and technology roadmap

• End-to-end cloud platform integrates with major ERPs and e-commerce systems, supporting real-time tax determination and compliance.

• Over a billion tax rules in the content database, with continuous investment to address new verticals and geographies.

• AI-driven solutions like SmartCat automate product tax categorization, with human-in-the-loop for accuracy.

• E-invoicing (via ecosio acquisition) is a $7B+ opportunity, with mandates accelerating adoption and cross-sell potential.

• Data management and workflow automation products are being launched to address audit readiness and operational efficiency.

Go-to-market and customer expansion

• 70% of new revenue comes from existing customers through land-and-expand, cross-sell, and price increases; 30% from new logos.

• Deep partnerships with SAP, Oracle, Microsoft, Salesforce, and leading SIs drive pipeline and market access.

• Customer success investments have doubled revenue per resource and improved retention and expansion rates.

• Referenceability and vertical-specific solutions (e.g., oil & gas, retail, medical devices) differentiate in complex markets.

• E-invoicing and ERP migrations are catalysts for both new logo wins and deeper wallet share in existing accounts.