Warby Parker (WRBY) 2026 Baird Global Consumer, Technology & Services Conference summary

Strategic positioning and business evolution

• Entering a new phase focused on AI-driven innovation, following initial D2C disruption and holistic vision care expansion.

• Store count has grown to 337, with ongoing weekly openings and significant runway for further expansion in a fragmented market.

• Expanded offerings now include eye exams, contact lenses, and a broader product portfolio, aiming to be a one-stop shop for vision care.

• Partnerships with Google and Samsung will launch Intelligent Eyewear in fall, marking entry into AI-native products.

Financial performance and growth drivers

• Achieved GAAP profitability and maintains a healthy balance sheet with strong store unit economics.

• Q1 revenue grew over 8%, despite weather disruptions and the end of the Home Try-On program.

• Maintains competitive entry price points while expanding higher-value offerings, supporting continued market share gains.

• Gross margin expected to expand through favorable tariffs, product mix shift, lab efficiencies, and promotional innovation.

Intelligent Eyewear and AI integration

• Intelligent Eyewear, developed with Google and Samsung, launches in fall with exclusive initial distribution through company stores and online.

• Product features include real-time translation, AI assistance, and seamless integration with daily life, aiming for transformative adoption.

• AI is being leveraged across diagnostics, customer engagement, and operational efficiency.