Wirtualna Polska (WPL) Q2 2024 earnings summary
Event summary combining transcript, slides, and related documents.
Q2 2024 earnings summary
13 Jun, 2025Executive summary
Cash revenue in Q2 2024 rose 6% YoY to PLN 374.3m, with adjusted EBITDA down 2% to PLN 98.4m.
Net profit attributable to equity holders dropped to PLN 16.8m from PLN 31.9m, impacted by one-off restructuring costs, higher depreciation, and weaker financial results.
Workforce reductions and restructuring were implemented in response to slower-than-expected advertising revenue growth.
For 1H 2024, cash revenue increased 9% YoY to PLN 719.0m, with adjusted EBITDA up 4% YoY at PLN 182.7m.
Net debt at end-June 2024 was PLN 407.3m, with net debt/adj. EBITDA at 0.9x.
Financial highlights
Q2 2024: Total revenues reached PLN 380.8m (+6% YoY); adjusted EBITDA was PLN 98.4m (-2% YoY, margin 26.3%).
Q2 2024: Net profit was PLN 19.1m (-43% YoY); adjusted net income (excluding PLN 8.6m restructuring provision) was PLN 25.5m (-20% YoY).
1H 2024: Sales PLN 730.6m (+9% YoY), adjusted EBITDA PLN 182.7m (+3.7% YoY), net profit attributable to equity holders PLN 33.5m (-27.6% YoY).
Cash flow from operations in 1H 2024 was PLN 246.1m (+1% YoY); CAPEX was PLN 70.0m.
Dividend of PLN 60m paid in July 2024, following a resolution in June.
Outlook and guidance
Management adjusted cost levels and implemented workforce reductions to align with lower revenue expectations in advertising.
The improving macroeconomic environment in Poland and CEE is expected to positively impact advertising and travel markets.
Management expects continued growth in online advertising and international travel markets.
Competition in Polish online advertising and e-commerce remains intense, with market leadership seen as key.
No formal financial forecasts for 2024 were published.
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