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Edge16 Oct 2026
Winner, Winner: The Chicken McNugget Story
How a 1940s breeding contest, a Cornell food scientist, and a hedge by Ray Dalio helped McDonald's turn the Chicken McNugget into a fast-food icon.
Wirtualna Polska
Wirtualna Polska (WPL) investor relations material
Wirtualna Polska Q2 2026 earnings summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.Q2 2026 earnings summary8 Sep, 2026
Executive summary
Q2 2026 cash revenue rose 8% year-over-year to PLN 575.7 million, while H1 2026 cash revenue grew 28% to PLN 1,156.4 million; adjusted EBITDA for Q2 2026 fell 15% to PLN 103.4 million and for H1 2026 declined 2.4% to PLN 202.6 million.
Net profit attributable to shareholders reached PLN 62.6 million in Q2 2026, up from a loss of PLN 11.1 million in Q2 2025, and PLN 45.7 million in H1 2026, up from a loss of PLN 1.1 million in H1 2025, driven by a PLN 27.6 million gain from the sale of Invia Flights Germany and a PLN 66.8 million CIT tax relief.
Cash flow from operating activities increased to PLN 241.5 million in Q2 2026 and PLN 387.0 million in H1 2026, mainly due to higher working capital changes.
Major events included the sale of Invia Flights Germany, a share buyback of 3.8 million shares for PLN 225.9 million, and recognition of PLN 66.8 million tax gain from IP Box relief.
Financial highlights
Q2 2026 total revenue was PLN 579.4 million, up 7% year-over-year; H1 2026 total revenue was PLN 1,163.9 million, up 27.5%; adjusted EBITDA margin for Q2 2026 declined to 18% from 23%.
Operating profit for H1 2026 was PLN 25.8 million, down 57.7% year-over-year; net profit for H1 2026 was PLN 51.9 million, up from PLN 3.2 million in H1 2025.
Q2 2026 segment revenue: Advertising & Subscriptions PLN 173.9 million (+4%), Travel PLN 335.5 million (+13%), Consumer Finance PLN 55.3 million (-8%).
Dividend of PLN 33.7 million paid in July 2026; share buyback of 3.8 million shares for PLN 225.9 million.
Outlook and guidance
Advertising & Subscriptions revenue in Q3 2026 expected to follow H1 2026 trends, with continued investment-driven margin pressure but no significant further cost increases in 2027.
Travel segment expects low-teens revenue growth and low single-digit pro forma adjusted EBITDA growth in Q3 2026, with recovery in outbound travel but continued weakness in domestic travel.
Recovery in travel bookings observed since June 2026, especially for last-minute packages.
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Latest events from Wirtualna Polska
- Strong revenue growth in Q1 2026 offset by higher costs and geopolitical risks, resulting in a net loss.WPL
Q1 2026 - Travel led revenue growth after acquisition, but net profit fell due to goodwill impairment and costs.WPLQ4 2025
- Q3 2025 delivered 8% pro forma revenue growth and 16% higher net profit YoY.WPLQ3 2025
- Revenue and EBITDA rose on acquisitions, but net profit fell on one-offs and higher debt.WPLQ2 2025
- Q3 2024 saw strong revenue and profit growth, but net debt rose after acquisitions and dividends.WPLQ3 2024
- Revenue up, but net profit fell on restructuring; dividend and new loan facilities noted.WPLQ2 2024
- Q1 2025 delivered 7% revenue growth, but net profit fell 40% amid major travel acquisitions.WPLQ1 2025
- Q4 2024 delivered double-digit growth in revenue and EBITDA, led by Travel and Ads segments.WPLQ4 2024
Next Wirtualna Polska earnings date
Q3 202617 Nov, 2026
Wirtualna Polska
Next Wirtualna Polska earnings date
Q3 202617 Nov, 2026
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Frequently asked questions
Wirtualna Polska Holding S.A. is a leading media group in Poland, offering online news and entertainment through its online portals as well as via mobile applications and free mobile applications under the Kino Polska Mobile application brand. Other business segments include real estate investment and development activities, publishing, digital printing services, retailing of foodstuffs, a number of franchised superstores operating under the WIX Supermarkety brand name and an IT outsourcing arm offering cyber security solutions.