Wix.com (WIX) Investor presentation summary

Strategic and product highlights

• Launched proprietary LLM powering Harmony, enabling faster, more accurate website creation at 5% of third-party model costs and reducing vendor dependency.

• Base44, now with $150M ARR, leads AI-powered app creation in North America and introduced Superagents for no-code autonomous AI agent deployment.

• Harmony and Base44 integrated into ChatGPT, Microsoft Copilot, and Claude, allowing users to build sites/apps directly within these platforms.

• Expanded Harmony to all supported languages, broadening global reach and accessibility.

• Collaboration with Microsoft enables agentic-optimized sites, enhancing real-time AI-driven site data querying.

Financial performance

• Q1'26 revenue grew 14% y/y to $541.2M; bookings up 15% y/y to $585.0M; total ARR reached $1.903B, up 15% y/y.

• Creative Subscriptions revenue rose 13% y/y to $382.4M; Business Solutions revenue up 17% y/y to $158.8M.

• Non-GAAP gross margin was 66%, down from 69% y/y, with Creative Subscriptions at 80% and Business Solutions at 32%.

• Non-GAAP net income was $42.5M (8% of revenue); GAAP net loss was $57.5M.

• Free cash flow (ex-acquisition costs) was $112.3M (21% of revenue), down 21% y/y due to higher S&M spend.

User and cohort trends

• Q1'26 new user cohort (6.4M users) generated $51.8M in bookings, up 46% y/y; total registered users surpassed 310M.

• Improved conversion and monetization, especially after Harmony rollout; higher ARPS from premium packages and business app attachments.

• Base44 ARR grew from $100M in March to $150M in May, driven by strong demand and marketing investment.

• Partners revenue rose 19% y/y to $203.4M but growth slowed due to reduced marketing and delayed product rollouts.