Zebra Technologies (ZBRA) Stephens 26th Annual Investment Conference | NASH2024 summary
Event summary combining transcript, slides, and related documents.
Stephens 26th Annual Investment Conference | NASH2024 summary
13 Jan, 2026Strategic vision and market positioning
Focus on empowering enterprises through asset and workforce visibility, automation, and intelligent operations, with solutions integrated across retail, logistics, and healthcare.
Core business (mobile computing, printing, scanning) remains market-leading and comprises over 80% of revenue, with growth opportunities in underpenetrated regions and manufacturing.
Adjacent markets like ruggedized tablets, RFID, and supplies offer higher growth and margin potential, while emerging areas such as machine vision and robotic automation are targeted for long-term expansion.
R&D investment is approximately 10% of revenue, with two-thirds focused on near-term product refreshes and one-third on future technologies, emphasizing software differentiation.
Venture investments provide early access to new technologies, supporting both short-term innovation and long-term strategic direction.
Financial performance and cost management
Recent restructuring actions delivered $120 million in annualized savings, with incremental benefits expected in the coming year, especially from distribution center consolidation.
Operating expenses as a percentage of revenue remain elevated due to strategic retention of talent and targeted investments, positioning for scalable growth as demand recovers.
Gross margin expansion in the EVM segment was driven by the absence of premium supply chain costs and a favorable mix, though large deals may pressure margins as they return.
Variable cost structure enables high leverage on fixed costs, supporting margin expansion as volumes grow.
Focus remains on profitable growth, maintaining customer relationships, and ensuring readiness for market recovery.
Market trends and demand outlook
Recovery is underway with sequential improvement across verticals, especially in North America retail and healthcare, though visibility on large deals remains limited.
Customers are resuming normal maintenance cycles after a period of destocking, with some new projects moving forward as confidence returns.
Manufacturing and healthcare present growth opportunities, though adoption is slower due to market fragmentation and plant-level decision-making.
RFID adoption is seen as complementary, expanding use cases and driving additional demand for related products.
Automation and technology adoption vary widely among customers, with ongoing opportunities from basic to advanced solutions.
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