Stephens 26th Annual Investment Conference | NASH2024
Logotype for Zebra Technologies Corporation

Zebra Technologies (ZBRA) Stephens 26th Annual Investment Conference | NASH2024 summary

Event summary combining transcript, slides, and related documents.

Logotype for Zebra Technologies Corporation

Stephens 26th Annual Investment Conference | NASH2024 summary

13 Jan, 2026

Strategic vision and market positioning

  • Focus on empowering enterprises through asset and workforce visibility, automation, and intelligent operations, with solutions integrated across retail, logistics, and healthcare.

  • Core business (mobile computing, printing, scanning) remains market-leading and comprises over 80% of revenue, with growth opportunities in underpenetrated regions and manufacturing.

  • Adjacent markets like ruggedized tablets, RFID, and supplies offer higher growth and margin potential, while emerging areas such as machine vision and robotic automation are targeted for long-term expansion.

  • R&D investment is approximately 10% of revenue, with two-thirds focused on near-term product refreshes and one-third on future technologies, emphasizing software differentiation.

  • Venture investments provide early access to new technologies, supporting both short-term innovation and long-term strategic direction.

Financial performance and cost management

  • Recent restructuring actions delivered $120 million in annualized savings, with incremental benefits expected in the coming year, especially from distribution center consolidation.

  • Operating expenses as a percentage of revenue remain elevated due to strategic retention of talent and targeted investments, positioning for scalable growth as demand recovers.

  • Gross margin expansion in the EVM segment was driven by the absence of premium supply chain costs and a favorable mix, though large deals may pressure margins as they return.

  • Variable cost structure enables high leverage on fixed costs, supporting margin expansion as volumes grow.

  • Focus remains on profitable growth, maintaining customer relationships, and ensuring readiness for market recovery.

Market trends and demand outlook

  • Recovery is underway with sequential improvement across verticals, especially in North America retail and healthcare, though visibility on large deals remains limited.

  • Customers are resuming normal maintenance cycles after a period of destocking, with some new projects moving forward as confidence returns.

  • Manufacturing and healthcare present growth opportunities, though adoption is slower due to market fragmentation and plant-level decision-making.

  • RFID adoption is seen as complementary, expanding use cases and driving additional demand for related products.

  • Automation and technology adoption vary widely among customers, with ongoing opportunities from basic to advanced solutions.

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