Zeta Global (ZETA) Citi’s 2026 Global TMT Conference summary

Strategic platform evolution and partnerships

• Expanded from marketing-focused use cases to broader enterprise applications, now serving CFOs, Chief Strategy Officers, and customer success teams in addition to CMOs.

• Key partnerships with Palantir, OpenAI, and Snowflake have accelerated platform capabilities and market reach, enabling seamless integration and faster data analysis.

• Palantir integration includes a multi-year, escalating revenue-share agreement targeting $100 million annually, with joint selling and faster deal cycles.

• Athena, the AI-driven intelligence layer, launched in March, simplifies data insights and workflow automation, driving higher customer engagement and campaign creation.

• OpenAI powers Athena's conversational interface, while Snowflake enables rapid, secure data onboarding and analytics in a clean room environment.

Data cloud and intelligence capabilities

• The proprietary Data Cloud aggregates over 535 million consumer profiles, enriched with 5,000+ attributes per individual, sourced from owned and third-party channels.

• Real-time signals and demographic, behavioral, and technographic data support advanced market intelligence and location-based analysis for clients in automotive, retail, hospitality, and more.

• Recent data enhancements include voter history, international identity graphs, and technographic data, supporting both B2C and B2B use cases.

• AI integration since 2024 has shifted focus from new feature development to embedding intelligence across all applications, making insights more actionable and accessible.

• Athena enables rapid persona creation, campaign recommendations, and executive-ready outputs, reducing friction and supporting agency and enterprise clients in real time.

Revenue model, growth, and financial outlook

• Revenue is split 60% recurring (Data Cloud licensing, analysis, campaign building) and 40% consumption-based (activation strategies across digital channels).

• Multi-use case adoption rose 90% year-over-year, with net revenue retention reaching 120% in 2025.

• Customer spend typically grows from $100,000 in pilot year to nearly $4 million after five years, driven by expanded use cases and channel adoption.

• Measurement and attribution tools provide clients with transparent ROI, supporting upsell and retention.

• Margin expansion is a key focus, targeting at least 30% adjusted EBITDA margins by 2030, with ongoing efficiency gains in G&A, sales, marketing, and R&D.