Latest articles from Philip Svensson
PepsiCo: From Pepsi and Gatorade to Doritos and Lay's
Company Research
11 Mar 2025
PepsiCo: From Pepsi and Gatorade to Doritos and Lay's
PepsiCo has grown from a soda company into a global leader in food and beverages, with a portfolio of over 200 brands, including Pepsi, Lay's, and Gatorade.
Bob Iger: Disney's Visionary CEO
Business Philosophy
10 Mar 2025
Bob Iger: Disney's Visionary CEO
Bob Iger is a legend in the entertainment industry, known for his visionary leadership and as one of the most influential CEOs in Disney's history.
Ramon Laguarta: PepsiCo's Veteran Chairman and CEO
Business Philosophy
10 Mar 2025
Ramon Laguarta: PepsiCo's Veteran Chairman and CEO
Ramon Laguarta, CEO and Chairman of the food and beverage giant PepsiCo leads its global expansion and transition toward a more sustainable future.
Rise of the Clog: The Unexpected Success of Crocs
Edge
7 Mar 2025
Rise of the Clog: The Unexpected Success of Crocs
Crocs has created a unique position in the shoe market with an eye-catching design and marketing strategy involving several successful collaborations.
The Coca-Cola Company: From Soda to Global Beverage Leader
Company Research
7 Mar 2025
The Coca-Cola Company: From Soda to Global Beverage Leader
The Coca-Cola Company's incredibly rich history spans over a century, evolving from a single soda brand into a global beverage giant.
Andrew Rees: The CEO Behind Crocs' Comeback
Business Philosophy
6 Mar 2025
Andrew Rees: The CEO Behind Crocs' Comeback
Andrew Rees has played a key role in Crocs' resurgence over the past decade, leading the company first as President and as CEO since 2017.
Mips: The Gore-Tex of Brain Protection
Edge
24 Jan 2025
Mips: The Gore-Tex of Brain Protection
How Mips turned a critical safety flaw into a global success, redefining helmet protection with its technology and ingredient brand business model.
House of Pinault: The History and Business of Kering and Gucci
Edge
27 Dec 2024
House of Pinault: The History and Business of Kering and Gucci
Kering is a luxury group under the Pinault family's leadership, managing iconic brands like Gucci, Saint Laurent, and Bottega Veneta.
Rocket Lab: Breaking Ground in Space
Company Research
9 Dec 2024
Rocket Lab: Breaking Ground in Space
Rocket Lab has been one of the pioneers in the commercial aerospace industry, with numerous satellite launches and space system applications.
Anthony Noto: The Multifaceted CEO of SoFi
Business Philosophy
9 Dec 2024
Anthony Noto: The Multifaceted CEO of SoFi
Anthony Noto built a successful and diverse career across multiple industries before becoming CEO of the fintech company SoFi.
Master of Tickets: Breaking Down Live Nation Entertainment
Edge
6 Dec 2024
Master of Tickets: Breaking Down Live Nation Entertainment
Since merging in 2010, Ticketmaster and Live Nation have built an expansive ecosystem that dominates global live entertainment.
Peter Beck: The Innovator at Rocket Lab
Business Philosophy
6 Dec 2024
Peter Beck: The Innovator at Rocket Lab
Peter Beck, born and raised in New Zealand, is one of the key individuals in the aerospace industry as the founder and CEO of Rocket Lab.