Latest articles from Philip Svensson
James Quincey: Coca-Cola Chairman and CEO
Business philosophy
11 Mar 2025
James Quincey: Coca-Cola Chairman and CEO
James Quincey has dedicated nearly three decades to The Coca-Cola Company, rising through the ranks to become CEO and Chairman of the company.
PepsiCo: From Pepsi and Gatorade to Doritos and Lay's
Company research
11 Mar 2025
PepsiCo: From Pepsi and Gatorade to Doritos and Lay's
PepsiCo has grown from a soda company into a global leader in food and beverages, with a portfolio of over 200 brands, including Pepsi, Lay's, and Gatorade.
Bob Iger: Disney's Visionary CEO
Business philosophy
10 Mar 2025
Bob Iger: Disney's Visionary CEO
Bob Iger is a legend in the entertainment industry, known for his visionary leadership and as one of the most influential CEOs in Disney's history.
Ramon Laguarta: PepsiCo's Veteran Chairman and CEO
Business philosophy
10 Mar 2025
Ramon Laguarta: PepsiCo's Veteran Chairman and CEO
Ramon Laguarta, CEO and Chairman of the food and beverage giant PepsiCo leads its global expansion and transition toward a more sustainable future.
Rise of the Clog: The Unexpected Success of Crocs
Edge
7 Mar 2025
Rise of the Clog: The Unexpected Success of Crocs
Crocs has created a unique position in the shoe market with an eye-catching design and marketing strategy involving several successful collaborations.
The Coca-Cola Company: From Soda to Global Beverage Leader
Company research
7 Mar 2025
The Coca-Cola Company: From Soda to Global Beverage Leader
The Coca-Cola Company's incredibly rich history spans over a century, evolving from a single soda brand into a global beverage giant.
Andrew Rees: The CEO Behind Crocs' Comeback
Business philosophy
6 Mar 2025
Andrew Rees: The CEO Behind Crocs' Comeback
Andrew Rees has played a key role in Crocs' resurgence over the past decade, leading the company first as President and as CEO since 2017.
Mips: The Gore-Tex of Brain Protection
Edge
24 Jan 2025
Mips: The Gore-Tex of Brain Protection
How Mips turned a critical safety flaw into a global success, redefining helmet protection with its technology and ingredient brand business model.
House of Pinault: The History and Business of Kering and Gucci
Edge
27 Dec 2024
House of Pinault: The History and Business of Kering and Gucci
Kering is a luxury group under the Pinault family's leadership, managing iconic brands like Gucci, Saint Laurent, and Bottega Veneta.
Rocket Lab: Breaking Ground in Space
Company research
9 Dec 2024
Rocket Lab: Breaking Ground in Space
Rocket Lab has been one of the pioneers in the commercial aerospace industry, with numerous satellite launches and space system applications.
Anthony Noto: The Multifaceted CEO of SoFi
Business philosophy
9 Dec 2024
Anthony Noto: The Multifaceted CEO of SoFi
Anthony Noto built a successful and diverse career across multiple industries before becoming CEO of the fintech company SoFi.
Master of Tickets: Breaking Down Live Nation Entertainment
Edge
6 Dec 2024
Master of Tickets: Breaking Down Live Nation Entertainment
Since merging in 2010, Ticketmaster and Live Nation have built an expansive ecosystem that dominates global live entertainment.