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Inspiring qualitative research – financial articles, shareholder letters, earnings call recaps, business wisdom, and much more.

The Starbucks Story: From Beans to Billions
The Starbucks Story: From Beans to Billions
Explore how Starbucks evolved from a tiny Seattle café to a $90 billion global leader, driven by relentless community connection.
2024-06-07
The PayPal Story: Online Payment Pioneers
The PayPal Story: Online Payment Pioneers
A comprehensive rundown of PayPals history, its founders, and key strategies that enabled the company to revolutionize online payments.
2024-06-03
Alex Chriss: The New CEO of PayPal
Alex Chriss: The New CEO of PayPal
In late 2023, the former Intuit Senior VP Alex Chriss took over the reins as CEO at PayPal. Discover his background and what's up next for this sleeping giant.
2024-05-31
The Rise of Public Athleisure companies
The Rise of Athleisure
A closer look at the athleisure trend from a business standpoint, the driving factors behind its rise in popularity, and the companies involved.
2024-05-30
Raspberry Pi IPO in 2024
Raspberry Pi: An Overview Ahead of their IPO
A company description of Raspberry Pi, and an overview of the current information ahead of the company's upcoming IPO
2024-05-29
Lululemon: The Athleisure Experts
Lululemon: The Work of Chip Wilson
A deep-dive into the story of Lululemon, and the philosophy and products that helped establish the brand in the fitness industry.
2024-05-26
EQT: From Nordic Roots to Global Dominance
EQT: From Nordic Roots to Global Dominance
EQT's growth from a Nordic-focused firm to a global investment leader highlights its commitment to responsible ownership, innovative strategies, and sustainability.
2024-05-25
Shein IPO
Shein's Upcoming IPO: An Overview
A closer look at Sheins upcoming IPO based on the information that is available so far.
2024-05-22
The famous swoosh logo through its wordmark
Swoosh: The Nike Story
The Nike story and how the company rose to the top of its industry, as well as insights into the company philosophy and way of doing business.
2024-05-20
Burberry: From WWI Trench Coats to Global Luxury
Burberry: From WWI Trench Coats to Global Luxury
Explore Burberry's journey from a small outfitter to a global luxury fashion icon under Daniel Lee's creative vision.
2024-05-17
Phil Knight: The Entrepreneurial Genius Behind Nike next to a Swoosh
Phil Knight: The Entrepreneurial Genius Behind Nike
The life, work, and legacy of Nike’s legendary founder Phil Knight and his path to the top of athletic footwear and apparel.
2024-05-16
Palantir Technologies and Its Broad Spectrum of Impact
Palantir Technologies and Its Broad Spectrum of Impact
Discover how Palantir Technologies, a leader in data analytics since 2003, shapes global events and keeps growing rapidly into various domains.
2024-05-16
The Brunello Cucinelli Story: Combining Elegance and Ethics
The Brunello Cucinelli Story: Combining Elegance and Ethics
Explore the success of Brunello Cucinelli's unique blend of luxury craftsmanship and ethical business.
2024-05-14
Amazon's Most Notable Acquisitions Since Inception
Amazon's Most Notable Acquisitions Since Inception
Explore Amazon's most impactful acquisitions, from IMDb and Zappos to Whole Foods and MGM, and how these have diversified its business.
2024-05-13
Adidas vs Puma: The story of the Dassler Brothers
Adidas vs Puma: The Story of the Dassler Brothers
An in-depth article outlining the story of the Dassler brothers, their feud with one another, and the history of Puma and Adidas.
2024-05-10
Satya Nadella: CEO of Microsoft
Satya Nadella: The Architect of Microsoft's Resurgence
The journey of Satya Nadella, from his early life in India to reshaping Microsoft as its CEO, emphasizing cloud computing and inclusive leadership.
2024-05-10
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