Evoke Investor Relations Material

888 Holdings is a global online gaming company, headquartered in Gibraltar and listed on the London Stock Exchange since 2005. Founded in 1997, the company has grown to become one of the leading players in the digital gaming industry, offering a wide range of services from online casinos and poker rooms to sports betting and bingo sites. 888 Holdings operates under several brands, with 888casino, 888poker, and 888sport being among the most prominent. Over the years, it has built its platform and grown by providing quality gaming experiences, underpinned by user-friendly interfaces and by offering innovative ways to play.

Established in 1997, 888 Holdings is a massive player in the online gaming industry, tracing its roots back to the early days of internet gambling. Originating in Gibraltar, the company was one of the pioneers that recognized the potential of online betting and casino gaming. Over the years, 888 Holdings expanded its footprint globally, securing licenses and establishing a presence in multiple countries. This expansion was strategically orchestrated over the years, and organic growth was coupled with the company making targeted acquisitions and partnerships to bolster its position in key markets. 888 operates in this very competitive industry with other large gambling companies such as DraftKings and other large international players. It, like many others, doesn’t produce all of its games itself but leases part of its catalog from other developers such as Evolution.

The company's casino platform boasts a wide selection of games, from traditional table games like blackjack and roulette to an expansive range of slots. On the poker front, 888poker stands as one of the industry's premier platforms, offering players an array of poker game variants. Over the years, 888 has consistently updated its software and offerings to ensure that they move with the times and ensure a smooth and reliable experience for users.

Diversifying beyond its origins in casino games and poker, 888 Holdings ventured into the sports betting domain, strengthening its foothold in online gaming. Launched as "888sport" in 2008, the brand quickly became a major player, providing punters with a wide array of betting options across various sports, from football and tennis to horse racing and eSports. Today, 888sport is appreciated by customers for its modern features such as live in-play betting, cash-out options, and live-streaming services. They have also adapted to changing consumer preferences by offering a modern mobile betting experience through dedicated apps.