a.k.a. Brands (AKA) investor relations material

Business model and strategy

• Operates a portfolio of four fashion brands targeting next-generation consumers, leveraging a test-and-repeat merchandising model and influencer-driven marketing.

• Focuses on direct-to-consumer sales but has expanded into stores, wholesale, and marketplaces to reach customers wherever they are, provided it enhances the brand and maintains strong economics.

• Utilizes short lead times (30-60 days) to stay on trend, minimize inventory risk, and drive engagement through frequent product launches.

• Employs micro-influencer marketing for authenticity and cost efficiency, with performance tracked daily to optimize partnerships.

• Operates on an asset-light Shopify platform, uses 3PL for fulfillment, and is early in AI adoption to leverage proprietary data for improved engagement and margins.

Financial performance and operational highlights

• Achieved Q1 gross margins of 59%, up 180 basis points year-over-year, and nearly doubled EBITDA to $5 million, with inventory reduced by 28% year-over-year.

• Q1 sales increased 3% year-over-year and 13% on a two-year stack, demonstrating strong leverage in the business model.

• Filed for $25.8 million in tariff refunds, with $6 million received and the remainder expected within 60-90 days.

• Diversified supply chain to 50% China and 50% Vietnam, India, and other regions to mitigate tariff impacts and support the test-and-repeat model.

• Transitioned men's brands to the test-and-repeat model, clearing old inventory and improving gross margin and marketing performance.

Brand-specific developments

• Princess Polly, representing about 50% of the business, expanded from direct-to-consumer to 13 U.S. stores and one in Australia, with eight more leases signed and a new U.K. fulfillment center opened.

• Petal & Pup, targeting 25-35 year-olds, saw strong wholesale growth, entering all 94 Nordstrom stores and expanding into Von Maur, Dillard's, and specialty retailers.

• Culture Kings operates a flagship experiential store in Las Vegas and eight stores in Australia, focusing on exclusive, self-developed apparel brands and unique in-store events to drive engagement.

• Plans to expand Culture Kings and Princess Polly to potentially 100 stores each in the U.S., with a focus on more profitable, smaller-format stores.