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Academy Sports & Outdoors (ASO) investor relations material

Academy Sports & Outdoors Goldman Sachs 32nd Annual Global Retailing Conference 2025 summary

Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.
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Goldman Sachs 32nd Annual Global Retailing Conference 2025 summary4 Sep, 2025

Business performance and strategy

  • Achieved positive comparable sales in Q2, driven by investments in e-commerce, new store growth, and brand launches.

  • E-commerce sales accelerated, up 18% in Q2, following site improvements and a back-to-basics approach.

  • New store openings are now focused on suburban and exurban areas with strong family demographics, leading to better performance.

  • Expansion of Nike and Jordan shop concepts in stores, with plans to roll out to all locations over the next two years.

  • Loyalty program launched, adding 12 million customers and enhancing customer data capabilities.

Consumer trends and brand initiatives

  • Middle-income customers remain stable, while higher-income segments are accelerating in growth.

  • Jordan brand launch addressed both existing customer demand and attracted new shoppers, especially among Hispanic consumers.

  • Nike and Jordan combined saw double-digit growth, with broader and deeper product assortments now available.

  • Success with brand launches has attracted other emerging brands, such as Turtlebox and Owala.

Financial management and capital allocation

  • Pulled forward $100 million in inventory at pre-tariff prices to offset tariff impacts.

  • Gross margin up 30 basis points year to date, with guidance for full-year margin improvement.

  • SG&A leveraged by 150 basis points in Q2, with ongoing investments in e-commerce and new stores.

  • Capital allocation prioritizes reinvestment, share buybacks, and maintaining a strong balance sheet.

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Q3 20269 Dec, 2025
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Frequently asked questions

A sporting and outdoor goods retailer 

Academy Sports & Outdoors is a sporting goods retailer based in Katy, Texas, with over 250 stores across the United States. The company was founded in 1938 as a tire shop and has since grown to become one of the largest sporting goods retailers in the country. Some of Academy Sports & Outdoors competitors include DICK’s Sporting Goods, Frasers, and Hibbett Sports

The business model

Academy Sports & Outdoors' business model is based on providing a wide range of sports and outdoor products to its customers, including apparel, footwear, equipment, and accessories for a variety of sports and activities. The company focuses on providing affordable and high-quality products, as well as excellent customer service, to differentiate itself from competitors.

How Academy Sports & outdoors makes money

Academy Sports & Outdoors generates revenue primarily through the sale of its products in its retail stores and online. The company's retail stores are located in major cities and towns across the United States, with a focus on providing a convenient and enjoyable shopping experience for its customers. In addition, Academy Sports & Outdoors also offers a range of services, including curbside pickup, in-store pickup, and delivery options.

A legacy of innovation and customer service

Academy Sports & Outdoors is a family-owned business, with the Katz family still actively involved in the company's operations. They have a rich history dating back over 80 years, with a legacy of innovation and customer service. The company was one of the first retailers to offer a complete line of sporting goods, as well as a "satisfaction guarantee" to its customers.

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