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Asana (ASAN) investor relations material

Asana UBS’s 2025 Global Technology and AI Conference summary

Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.
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UBS’s 2025 Global Technology and AI Conference summary3 Dec, 2025

Financial performance and key metrics

  • Achieved a beat and raise quarter with 9.3% year-over-year revenue growth and record 8% operating margin, a 12% increase from last year.

  • Net revenue retention (NRR) improved for the second consecutive quarter, with in-quarter NRR at or near a bottom.

  • Gross retention rates hit 12-month highs in the small business segment, with broad-based strength across cohorts.

  • Tech vertical now represents 25% of the customer base, down from a third a year ago, with large tech renewals turning into expansion deals.

  • Margin expansion driven by headcount optimization and more efficient marketing spend, with further improvements expected.

Product innovation and AI strategy

  • AI Studio bookings grew sequentially, with self-serve adoption increasing and contributing to larger deal sizes.

  • Teammates, an AI agent offering, is in beta with 30 customers and is expected to be a larger opportunity than AI Studio due to broader applicability.

  • Both AI Studio and Teammates leverage the Work Graph for context-aware automation, differentiating from competitors.

  • Monetization of AI products is evolving, currently using a platform fee and credit-based model, with potential for pure consumption pricing in the future.

  • AI products are expected to be significant contributors to net new bookings by fiscal 2027.

Customer trends and market dynamics

  • No evidence of customers returning for additional downgrades; utilization and adoption are rising across the base.

  • Multi-product strategy, including Foundational Service Plans, is driving higher utilization and mitigating seat downgrade pressures.

  • Marketing and PLG initiatives are focused on adapting to AI-driven search disruptions and improving top-of-funnel conversion.

  • Competitive landscape remains stable, with differentiation based on horizontal application and context-aware AI.

  • Expansion into new TAMs and use cases is expected as AI products democratize workflow automation.

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Barclays 23rd Annual Global Technology Conference10 Dec, 2025
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Barclays 23rd Annual Global Technology Conference10 Dec, 2025

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Frequently asked questions

A provider of productivity and collaboration solutions

Asana is a cloud-based platform that provides project and task management software solutions to businesses and organizations of all sizes. The company was founded in 2008 and has since become a leading provider of productivity and collaboration software solutions. Some of Asana’s competitors include Google, Monday.com, and Smartsheet.

The business model

Asana's business model is based on providing a scalable and easy-to-use project management platform that enables businesses to track and manage their tasks, projects, and workflows. The company's products and services include task management, project tracking, team collaboration, and workflow automation, which can be tailored to meet the specific needs of each organization.

How Asana makes money

Asana generates revenue primarily through the sale of its project and task management software solutions, as well as through ongoing customer support and service contracts. The company's revenue is also generated through its partnerships with other technology companies, as well as through collaborations with academic research institutions and other organizations.

Co-founders with great experience

Asana has been recognized for its culture of transparency and open communication, with a focus on fostering a collaborative and inclusive work environment. The company operates on a value-driven approach, emphasizing teamwork, innovation, and social responsibility. Asana's co-founders, Dustin Moskovitz and Justin Rosenstein, previously worked at Facebook and Google, respectively, and brought their experience in building successful and innovative tech companies to Asana. The company has grown rapidly since its founding, with a user base of over 100,000 organizations in more than 190 countries.

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