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Asana (ASAN) investor relations material

Asana Piper Sandler 5th Annual Growth Frontiers Conference summary

Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.
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Piper Sandler 5th Annual Growth Frontiers Conference summary15 Sep, 2026

Business overview and product innovation

  • Focus on driving better coordination and management of work through the Enterprise Work Graph, now central to both human and agentic workflows.

  • Recent acceleration in product innovation, highlighted by the launch of Agentic Work Management (AWM) integrating AI tools like Asana AI Studio, AI Teammates, and Asana Dash.

  • Expansion into new buying centers and personas with bespoke agentic apps for IT, engineering, and client management.

  • StackAI acquisition enhances cross-system orchestration and strengthens the Work Graph's context.

  • All products leverage a common architecture, improving AI performance and ROI.

Financial performance and growth drivers

  • Q2 saw 10% revenue growth and a $2.4M beat on guidance, with net retention rates improving across all cohorts, especially among largest customers (from 96% to 98%).

  • AI adoption is a key driver, with 25% of $100K+ customers using AI products, leading to better retention and expansion.

  • Up-market segments show strong performance, while sub-5K PLG business remains a drag on overall growth and NRR.

  • Revenue recognition timing shifts due to new packaging models are pushing some revenue into next year.

  • Tech vertical shows third consecutive quarter of improvement, with 25% of net new ARR in Q2 from AI products.

AI product strategy and customer impact

  • AWM launch marks a shift to embedding AI capabilities as core, not add-ons, with new pricing and packaging to accelerate adoption.

  • AI Studio and AI Teammates drive higher renewal and expansion rates, especially in use cases with heavy data intake and cross-functional workflows.

  • 30 out-of-the-box AI teammates now available, surfaced contextually to users to drive value and adoption.

  • Bespoke agentic apps address specific vertical needs, with design partners validating differentiation and willingness to buy.

  • Sales force is being augmented with specialists and incubation teams to support new product motions.

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Frequently asked questions

A provider of productivity and collaboration solutions

Asana is a cloud-based platform that provides project and task management software solutions to businesses and organizations of all sizes. The company was founded in 2008 and has since become a leading provider of productivity and collaboration software solutions. Some of Asana’s competitors include Google, Monday.com, and Smartsheet.

The business model

Asana's business model is based on providing a scalable and easy-to-use project management platform that enables businesses to track and manage their tasks, projects, and workflows. The company's products and services include task management, project tracking, team collaboration, and workflow automation, which can be tailored to meet the specific needs of each organization.

How Asana makes money

Asana generates revenue primarily through the sale of its project and task management software solutions, as well as through ongoing customer support and service contracts. The company's revenue is also generated through its partnerships with other technology companies, as well as through collaborations with academic research institutions and other organizations.

Co-founders with great experience

Asana has been recognized for its culture of transparency and open communication, with a focus on fostering a collaborative and inclusive work environment. The company operates on a value-driven approach, emphasizing teamwork, innovation, and social responsibility. Asana's co-founders, Dustin Moskovitz and Justin Rosenstein, previously worked at Facebook and Google, respectively, and brought their experience in building successful and innovative tech companies to Asana. The company has grown rapidly since its founding, with a user base of over 100,000 organizations in more than 190 countries.