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Alphabet Inc Investor Relations Material

Alphabet Inc. is an American multinational technology conglomerate, with headquarters in Mountain View, California.

The company is one of the Big Five American IT companies, along with Amazon, Apple, Meta, and Microsoft.

Google was restructured in 2015, due to a desire to make the core cleaner and more accountable, while allowing greater autonomy to group companies that operate in businesses other than internet services. This led Alphabet to becoming the parent company of Google, and the several other Google subsidiaries. To name a few:

  • Youtube: The online video-sharing platform which has grown into a significant contributor to Alphabet’s ad revenue, along with their premium service and youtube TV subscriptions.
  • Mandiant: A cybersecurity company, which helps Google cloud by securing cloud data.
  • Fitbit: With their smartwatches, fitness trackers, and the digital fitness tracking app.
  • Nest: Founded by former Apple employees Tony Fadell and Matt Rogers. The company specializes in smart-home products and is a part of the popular Google Home division.
  • Waze: A mobile navigation app founded 2008 in Israel, enhancing Google maps with traffic-updating features.
  • DoubleClick: One of the stock-market stars during the dot-com era as the leader in the first generation of online ads. The company was acquired in 2008 to complement the analysis and ad capabilities of Google.

They are most known for their search engine, but the vast majority of its income comes from advertising. This has led to their broadend business model, with branches within cloud computing, software development, and hardware. Their Other Bets segment includes businesses such as Access/Google Fiber, Calico to address health issues related to human longevity, GV, Nest Labs to provide technology solutions in hardware products that reduce energy consumption in homes Nest Home automation products and Dropcam to provide monitoring solutions for home security or baby video monitoring.

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Who were the founders?

Google was originally founded in 1996 by Sergey Brin and Larry Page, when studying at Stanford University in California. In 2019, the two founders announced their resignation from their executive posts, and in came Sundar Pichai. However, Page and Brin have still been active within the company as employees, board members, and controlling shareholders.

With funds from faculty members, family and friends, the two founders had enough money to buy some servers and rent the famous garage in Menlo park - Google’s first headquarters. Their mission was to organize the world’s information and make it universally accessible and useful.

Already in June 2000, the company had indexed over one billion internet URLs, making Google the most extensive search engine at the time.

The CEO role fell on the shoulders of Larry Page, who had, for the time, quite the unconventional way of managing the company. He even documented his management principles for reference use: Don’t delegate: Do everything you can by yourself for it to go faster. If you’re not adding value, don’t get involved: Let people do their work and talk to each other. Don’t be a bureaucrat. Ideas are of more value than age: Everyone, despite their age, deserves respect and cooperation. The worst thing you can do is to say “No. Period.”: When you say no, you have to help people find better ways to get it done.

In short, he created an environment where employees believed in crazy ideas that could change the world.

The Android acquisition

In 2005, Google made an acquisition of an unknown mobile platform, today considered as one of their greatest acquisitions. The small startup called Android was acquired, and Google gained access to experienced developers. With these newly acquired skills and assets, the company spent the next three years developing the first public version of Android in 2008.

Today, the Android operating system is one of the most popular in the world, and used not only in smartphones, but also in smartwatches, tablets and smart TVs.

Android as a company was close to bankruptcy for a while, and founder Andy Rubin had to ask investor Steve Perlman for some extra money. Perlman went to the bank and withdrew $10,000 in cash and gave it to Rubin; that $10,000 was, as it turned out, all Android needed to survive.

As mentioned, this led Google to meeting the co-founders of Android in January 2005, and already in a second meeting later that year, Google’s Page and Brin offered to acquire the startup.

Who were the earliest investors?

During 1998 there were four angel investors: Andreas von Bechtolsheim, Kavitark Ram Shiram, David R. Cheriton, and Jeffrey Bezos. The founders were, as PhD students at Stanford, introduced to Bechtolsheim by Professor Chreiton, who along with the former had co-founded Granite Systems in 1995 and sold it a year and a half later to Cisco for $220 million.

Bechtolsheim invested $100,000 in 1998 before Google was incorporated. Ram Shriram, who Brin and Page also met at Stanford, invested $250,000 on the incorporation-day in 1998. The third angel investor following Bechtolsheim and Shriram was David Chreiton, contributing with $200,000. In November 1998, Amazon founder Jeff Bezos provided the fourth angel investment of $250,000.

Another notable early investor is the NBA MVP Shaquille O’Neal, with his investment 1999 in the series A round.

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