Aviva plc is a British multinational insurance company headquartered in London. Established in 2000 through the merger of Norwich Union and CGU plc, it stands as one of the largest general insurers in the UK. Aviva provides insurance for private individuals as well as corporations and has in recent years started to expand outside of the UK.

The Roots of Aviva

Tracing its origins back to the establishment of the Hand in Hand Fire & Life Insurance Society in London in 1696, Aviva has a rich and storied history. Over the centuries, it has evolved and grown through a series of mergers and acquisitions. The largest and most notable of these was the merger of Norwich Union and CGU plc in 2000 to form Aviva. After taking its modern form, Aviva has continued to grow through a combination of acquisitions as well as organic growth. Today, the company is primarily focused on the UK but has ventured outside of the British Isles through a series of acquisitions of various insurance companies in France as well as the US.

Broad Spectrum of insurance products

Aviva offers a wide array of services and products that cater to private individuals. These include car, home, health, and life insurance, as well as pension and investment products. Even if the company offers some financial services, the main focus is without a doubt on providing attractive insurance options for their customers. The company is one of the largest insurance providers for private individuals in the UK and competes with names such as Legal & General and Sabre Insurance.

Also Catering to Businesses

In addition to its extensive offerings for individual customers, Aviva also provides a range of products for businesses, such as liability insurance, commercial vehicle insurance, and insurance for shops and offices. By catering to both businesses and private individuals, Aviva is able to have a broad range of customers under their umbrella, and the business is incredibly diverse in its insurance offerings. Regardless of what it is, chances are that Aviva is able to provide some sort of insurance solution that fits the customer's needs.