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Axfood (AXFO) investor relations material
Axfood CMD 2025 summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.
Strategic direction and market positioning
Focus on strengthening all retail concepts, leveraging a house of brands and integrated operating model to address diverse consumer needs and drive growth across all market segments in Swedish food retail.
Ambitions towards 2030 include expanding and optimizing the store network, achieving world-leading operational efficiency, and maximizing business value through digitalization, automation, and AI.
Key brands Willys, Hemköp, and City Gross each have tailored strategies for growth, with Willys aiming to lead in discount, Hemköp focusing on local wins, and City Gross targeting hypermarket affordability and a turnaround by 2026.
Integrated value chain and scale enable cost efficiencies, rapid response to market changes, and competitive pricing.
Emphasis on sustainability, health, and stakeholder value, with targets for reduced food waste, lower carbon footprint, and increased share of sales from sustainability-labeled products.
Brand and concept development
Willys leads the discount segment with accelerated store expansion, strong brand equity, high customer satisfaction, and a robust e-commerce and loyalty program.
Hemköp is strengthening its value proposition, digitalizing campaigns, expanding meal solutions, and outperforming peers in traditional grocery with a hybrid store model.
City Gross is undergoing a turnaround with new management, operational efficiency initiatives, brand revitalization, and a new store concept launching in 2026.
Private label share of sales has grown to 33%, with continued potential for expansion, contributing to differentiation and profitability.
Continued investment in digitalization, automation, and AI to optimize assortment, pricing, logistics, and customer engagement.
Technology and digital transformation
Ongoing digital transformation includes investments in unified commerce, automation, AI, and scalable IT infrastructure to enhance efficiency and customer experience.
AI and data analytics are embedded across the value chain, from assortment planning and logistics to personalized customer engagement and campaign planning.
Partnerships with technology providers and cloud-based solutions have improved business agility and cost efficiency.
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