BHG Group (BHG) investor relations material

Strategic and Financial Progress

• Achieved five quarters of growth and nine consecutive quarters of profitability improvements, with leverage reduced to 2.4x, surpassing previous targets.

• Updated financial targets: 10%-15% annual growth (organic and M&A), adjusted EBIT margin of 5% short term (within 24 months) and 7% medium term (3–5 years), and net debt/EBITDA below 2x.

• Dividend distribution contingent on free cash flow exceeding investment needs and capital structure targets.

• Strengthened balance sheet and cash flow, with capital-light, scalable business model and improved inventory turnover.

• Positioned for above-market growth, supported by improving macro trends and continued online penetration.

Operational Excellence and Innovation

• Focused on operational excellence, strategic initiatives (unique assortment, AI, cost structure, new revenue streams), and disciplined M&A as growth drivers.

• Leveraged group scale for best practices, cost efficiencies, and data-driven decision-making across platforms.

• AI deployed for customer experience (personalization, product guidance) and efficiency (automation in onboarding, pricing, translations, customer service).

• Unique assortment strategy increases margin and differentiation, aiming to raise share from 30% to 40% of sales, adding 1 percentage point to gross margin.

• Operational excellence demonstrated by rapid trend adoption (e.g., robotic lawnmower category) and efficient logistics for both small and bulky items.

M&A and Growth Strategy

• M&A reactivated as a disciplined, bolt-on strategy focused on category and geographic expansion, unique assortment, and integration into existing platforms.

• Recent acquisitions (e.g., KitchenTime) have doubled category sales share and accelerated growth.

• M&A targets are smaller, niche businesses in the Nordics with strong management and synergy potential.

• Group structure enables rapid integration and value creation, with a focus on retaining entrepreneurial talent.

• Ongoing platform consolidation and automation efforts continue to drive efficiency and scalability.