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BHG Group (BHG) investor relations material
BHG Group Q2 2025 earnings summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.Q2 2025 earnings summary18 Jul, 2025
Executive summary
Achieved third consecutive quarter of organic growth, with Q2 organic growth at 5.4% and all segments contributing, outpacing the addressable market.
Profitability improved for the seventh consecutive quarter, with Q2 adjusted EBIT up 19% year-over-year to SEK 118.3 million.
Strong cash flow from operating activities reached SEK 363.2 million, driven by operational improvements and inventory optimization.
Strategic restructuring and an asset-light, scalable online model position the company for further profitable growth and market leadership.
All business areas reported organic sales growth, with continued cost control and improved cash flow.
Financial highlights
Q2 net sales increased 1.1% to SEK 2,745 million, with organic growth of 5.4%.
Adjusted EBIT reached SEK 118.3 million, with an EBIT margin of 4.3% (up from 3.6%).
Value Home segment led with 9.7% organic growth and a 7.1% EBIT margin.
Home Improvement segment posted SEK 77 million adjusted EBIT and a 5.2% margin; Premium Living also improved.
Net profit for Q2 was SEK 91.1 million, and EPS was SEK 0.42.
Outlook and guidance
Market recovery expected to continue in 2025, especially in Sweden, Norway, and Germany, with Finland lagging.
Focus remains on profitable growth, targeting a 5% EBIT margin in the first phase and 7% long-term, with no specific timeline.
Long-term online migration and increased disposable income expected to support growth.
Emphasis on organic growth above the addressable market and bolt-on acquisitions.
Assess impact of ROT tax reduction in Sweden.
What drove cash flow from operations improvement?
Explain consolidation plan for Home Improvement.
How did weather affect Q3 so far?
What drove Value Homes' strong growth?
When are the remaining earn-out payments due?
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Frequently asked questions
BHG Group AB engages in the e-commerce business. It operates through the following segments: Travel, Home & Garden, and Accommodation. The Travel segment involves in sales of flight tickets and hotel nights online. The Home & Garden segment supplies household goods, textile, DIY products, furniture and garden products online. The Accommodation segment refers to holiday homes and apartments rentals through the Booking.com platform.
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