Boku (BOKU) investor relations material

Strategic vision and market opportunity

• Aims to enable global commerce by simplifying access to 200+ local payment methods (LPMs) across 60+ countries, supporting digital-first, mobile-native, and subscription-driven enterprises.

• LPMs now account for over half of global e-commerce, with digital wallets and A2A payments predicted to drive 51% of e-commerce value by 2028; LPMs projected to reach 60% share and over $10 trillion in transaction value by 2028.

• Global e-commerce transaction value is forecast to grow at a 12% CAGR from 2023 to 2028, with LPMs overtaking traditional cards.

• Cross-border e-commerce is growing at a 12.1% CAGR, with LPMs projected to represent a quarter of all global cross-border transactions by 2032.

• Over 100 million consumers transact monthly via the network, connecting merchants to 200+ LPMs in 60+ countries.

Growth strategy and business model evolution

• Growth driven by expanding with existing merchants, adding new enterprise customers, and layering value-added services such as currency conversion and accelerated settlement.

• Revenue model evolving to include FX products, liquidity solutions, and accelerated settlement, enhancing take rates and diversifying income streams.

• Focused on high-growth verticals beyond digital entertainment, including digital subscriptions, advertising, and online travel.

• Building a scalable, cash-generative business model with disciplined capital allocation, including share buybacks and potential acquisitions.

• Plans to ramp up direct sales activity in 2026 to broaden the merchant base.

Product innovation and technology platform

• Platform supports over 100 million monthly users and is built for scale, reliability (99.99% uptime), and security (ISO/IEC 27001:2022 certified).

• 95% of payments are automatic, with 55% requiring zero user action and 40% completed with one tap, optimizing for recurring revenue.

• Bundling and payment marketing open new customer acquisition channels, with 16 million new subscribers from 63 bundles launched in the past year.

• Embedding merchant storefronts in digital wallets and leveraging super-apps to drive engagement and conversion.

• Provides a single integration for access to digital wallets, direct carrier billing, and real-time A2A payment schemes, reaching over 7 billion payment accounts globally.