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Brightcove Inc. provides cloud-based services for video. The company offers Video Cloud, an online video platform (OVP) that enables its customers to publish and distribute their video content over the Internet on various devices; Video Marketing Suite, a video marketing solution; Waveform, a digital asset management and workflow solution; Zencoder, a cloud based encoding service; and Brightcove Gallery website. It also provides a suite of industry-defining apps that provide out-of-the-box functionality designed to address the needs of specific users and use cases; and additional products, including Once, an end-to-end cross-screen media management suite. In addition, the company publishes Playback, an HTML5 standard interface reference implementation.