Bumble Investor Relations Material

Bumble is an American technology company with global operations primarily known for its dating app. Distinguished by its unique approach to online dating, Unlike other dating apps, only women can reach out and make first contact with matches. Bumble's business model is based on a freemium structure, where the basic app is free but users can pay for additional features. The company is headquartered in Austin, Texas, and its shares are listed on the Nasdaq.

Bumble was founded in 2014 by Whitney Wolfe Herd, who aimed to create a dating platform centered around women. Herd, who co-founded Tinder (now a part of Match Group), sought to redefine the dynamics of online dating. She envisioned a platform where women make the first move, thereby shifting the power dynamics and hopefully fostering a more respectful online dating environment. Bumble was born out of this vision, rapidly gaining popularity for its unique approach. The app's focus on safety, respect, and empowering connections resonated with a broad audience, leading to its rapid expansion.

The company’s platform allows users to set up profiles and then be shown other users. The dating platform is relatively similar to other alternatives on the market, and what drives users to the platform is in many cases the fact that it offers a welcoming and and comfortable place for women to do their online dating.

Bumble operates on a freemium business model, offering its core dating services for free while providing additional paid features. Users can access the basic app without charge, which includes profile creation, matching, and messaging. However, for those seeking enhanced experiences, Bumble offers premium subscriptions like Bumble Boost and Bumble Premium. These paid options include features like seeing who has swiped right on your profile, extending matches, and additional filters for searching. This model allows Bumble to cater to a wide range of users, offering flexibility and choice in their online dating experience.