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It’s a Match

Match Group Inc. is an American company with global operations that operates a portfolio of online dating services. Its portfolio of platforms includes Tinder, Match.com, OkCupid, Hinge, and PlentyOfFish, among others, each catering to different user preferences and demographics. The company's business model revolves around offering a combination of free and premium subscription services, with users being able to access the platforms for free and pay for additional features. The company is headquartered in Dallas, Texas, and its shares are listed on the Nasdaq.

The Dawn of Internet Dating

Match Group's history dates back to 1993 with the birth of Match.com, one of the first services of its kind in the online dating sector. As internet dating continued to grow as a phenomenon, the company grew with new product launches as well as several acquisitions. During this time, Match Group was owned by IAC, and went public in 2015, eventually becoming entirely independent in 2020. Today, the company owns just about every single large American dating app and website besides Bumble.


The company's most notable success, Tinder, was launched in 2012, quickly becoming a cultural phenomenon and significantly boosting Match Group's market presence and revenue. Tinder more or less completely revolutionized dating apps, making the matchmaking progress between users happen through the swipe of a finger.

The Other Platforms

As previously mentioned, Tinder and Match.com are not the only significant brands and platforms that the company owns. Besides these two, arguably the most influential platform owned by Match Group is Hinge. The platform builds upon the ideas and structure established by Tinder but markets itself as a place for those looking for long-term relationships. Overall, the platforms owned by Match Group have a significant global share of the market for online dating. Its apps and websites have users all over the world and are becoming increasingly popular places to meet potential future partners.