Match Group (MTCH) investor relations material

Gen Z consumer insights and evolving expectations

• Gen Z remains highly interested in human connection and romantic relationships, but their approach is shaped by digital nativity, emotional literacy, and a desire for authenticity and agency in how and when they connect.

• Four core expectations define Gen Z's approach to connection: agency (on their own terms), realness (authenticity), momentum (quality and progress in interactions), and trust (emotional and physical safety).

• Gen Z values in-person connections, often as a reaction to growing up online and experiencing the pandemic during formative years, leading to a premium on face-to-face interaction.

• Identity exploration and openness to fluidity in relationships are more prevalent, with digital communities supporting self-discovery and challenging traditional norms.

• Gen Z is cautious about sharing information and seeks lower-pressure, higher-context opportunities for connection, with a strong emphasis on safety and authenticity.

Product strategy and adaptation

• Insights from Gen Z research are directly integrated into product development and marketing, with features designed to lower pressure (Tinder) or increase intentionality (Hinge).

• Tinder focuses on discovery and social features like Events, Double Date, and Astrology Mode, while Hinge emphasizes meaningful interactions with features like Friends Take and Match Note.

• AI is leveraged to enhance user experience by supporting agency and authenticity, such as providing conversation prompts or improving photo quality, but always keeping the user in control.

• Efforts are made to slow down the user experience and encourage more thoughtful engagement, such as integrating written prompts into photo carousels and contextual likes.

• Cross-brand initiatives, including features like Chivalry Mode and considered profiles, are scaled across the portfolio to meet evolving user expectations.

Generational trends and future outlook

• Gen Z's prioritization of readiness, mental health, and control influences reduced interest in casual hookups and alcohol consumption, favoring intentionality and wellness.

• Differences exist between younger (18-24) and older (25-29) Gen Z, mainly due to life stage, but both cohorts rank serious relationships as their top intent.

• Gen Alpha, the next cohort, shows early signs of optimism, social engagement, and a thoughtful relationship with technology, potentially reverting to some traditional milestones.

• Ongoing research and internal feedback loops, including hiring younger employees and leveraging AI personas, ensure product teams stay attuned to generational shifts.

• The company’s scale and investment in consumer insights are seen as a competitive advantage in adapting to changing expectations around connection.