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BuzzFeed (BZFD) investor relations material
BuzzFeed Q2 2025 earnings summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.Q2 2025 earnings summary7 Aug, 2025
Executive summary
Achieved 13% year-over-year revenue growth in Q2 2025, reaching $46.4M, driven by studio, affiliate commerce, and programmatic advertising.
Shifted focus to direct audience engagement, reducing reliance on platforms like Google and Meta, and launched beta testing for BF Island, an AI-native social media platform.
Implemented cost reductions, organizational restructuring, and workforce reductions in 2024 and 2025 to support a tech-powered, efficient model.
Strategic divestitures of Complex Networks and First We Feast in 2024 led to a refocused business model on scalable, high-margin, tech-led revenue streams.
Studio business saw momentum with a feature film topping Hulu and multiple projects in the pipeline.
Financial highlights
Q2 2025 total revenue: $46.4M (up 13% YoY); H1 2025 revenue: $82.4M (up 5% YoY).
Net loss from continuing operations: $10.6M in Q2 2025, impacted by a $5.5M non-recurring charge for convertible note extinguishment.
Adjusted EBITDA: $2.0M in Q2 2025, including a one-time $2.4M reversal; H1 2025 Adjusted EBITDA loss improved 71% to $3.9M.
Gross margin: 40% in Q2 2025, down from 47% in Q2 2024, due to higher variable costs.
Advertising revenue declined 3% YoY, while content revenue rose 53% and commerce/other grew 20%.
Outlook and guidance
Reaffirmed full-year 2025 guidance: revenue of $195M–$210M and adjusted EBITDA of $10M–$20M.
Expects continued growth in programmatic advertising and affiliate commerce, with content revenue varying by studio project timing.
Seasonal business with significant Q4 revenue expected.
Macroeconomic headwinds, including reduced advertising spend and elevated interest rates, are expected to continue impacting revenue in 2025.
No formal quantitative guidance provided on capital resources, but company believes existing capital is sufficient for the next 12 months.
What is the long-term impact of direct-sold revenue decline?
BF Island's long-term monetization plan?
How to achieve EBITDA guidance without Q2 reversal?
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Next BuzzFeed earnings date
Q3 20256 Nov, 2025
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Frequently asked questions
BuzzFeed Inc. is a digital media company that distributes news and entertainment content across websites, mobile apps, and social media platforms. The company produces original articles, videos, and list-based content, and operates a portfolio of media brands targeting diverse audiences. Revenue is generated through advertising, commerce, and licensing. The company is headquartered in New York, New York, and its shares are listed on the NASDAQ.
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